Global Influencer Strategy Lead

Abinbev; New York (NY); On-site; USD 165,000 - 185,000; Full time

Benefits offered by this job

Medical and dental coverage

401k match

Parental leave

Paid time off

Continuous learning

Job summary

AB InBev Growth Group is seeking a Global Influencer Lead in New York, onsite, to build and scale our influencer marketing capabilities across governance, technology, measurement, enablement, and market adoption. You will serve as the subject matter expert on the influencer economy, shaping partnerships and best practices for global brands and local markets.

You will work with Brand, Legal, Compliance, Martech, Analytics, Communications, and market teams to ensure scalability and cultural

Qualifications

• Experience in influencer/creator marketing, social marketing, digital strategy and/or related fields.
• Demonstrated ability to build and scale processes, frameworks, or enablement programs.
• Experience driving organizational change initiatives and team adoption.
• Experience with influencer management, measurement, and intelligence platforms.
• Experience working across global and local market teams.

Responsibilities

• Build and scale AB InBev influencer marketing capabilities across governance, tech, measurement, enablement, and market adoption.
• Provide tools, standards, frameworks, and training for influencer initiatives.
• Act as subject matter expert on influencer economy and platforms.
• Collaborate with Brand, Legal, Compliance, Martech, Analytics, Communications and local markets.
• Translate industry insights into actionable recommendations for capabilities and partnerships.

Skills

Influencer marketing

Governance & compliance

Tech platform evaluation

Measurement & analytics

Emerging tech & AI

Change enablement

Job description

AB InBev Growth Group is seeking a Global Influencer Lead in New York, onsite, to build and scale our influencer marketing capabilities across governance, technology, measurement, enablement, and market adoption. You will serve as the subject matter expert on the influencer economy, shaping partnerships and best practices for global brands and local markets.

You will work with Brand, Legal, Compliance, Martech, Analytics, Communications, and market teams to ensure scalability and cultural