Global Influencer Strategy Lead

AB InBev; New York (NY); On-site; USD 165,000 - 185,000; Full time

Benefits offered by this job

Medical and dental coverage

401k match

Parental leave

Paid time off

Job summary

AB InBev Growth Group in New York, NY seeks a Global Influencer Lead to shape and scale influencer marketing capabilities across governance, technology, measurement, enablement, and market adoption. You will ensure access to tools, standards, and training for global marketing teams to execute responsibly and at scale.

As the in-house agency lead, you’ll partner with Brand, Legal, Martech, Analytics, and local markets to stay culturally relevant and lead the influencer economy with data-driven

Qualifications

• Experience in influencer/creator marketing, social marketing, or related fields.
• Experience building and scaling processes, frameworks, or enablement programs.
• Experience with influencer management, measurement, and intelligence platforms.

Responsibilities

• Build and scale frameworks, tools, training, and playbooks for influencer marketing across brands globally.
• Evolve governance framework with scalable processes, clear standards, and effective best practices.
• Strengthen influencer intelligence by optimizing tech stack and building partnerships with platforms, agencies, and creators.
• Establish standards for influencer performance measurement, reporting, and operational effectiveness.
• Act as AB InBev’s thought leader on the influencer economy and translate insights into actionable guidance for long-term relevance.

Skills

Influencer marketing

Governance & compliance

Technology evaluation

Measurement & analytics

AI understanding

Enablement & change management

Stakeholder management

Tools

Influencer platforms

Analytics platforms

Vendor management

Job description

AB InBev Growth Group in New York, NY seeks a Global Influencer Lead to shape and scale influencer marketing capabilities across governance, technology, measurement, enablement, and market adoption. You will ensure access to tools, standards, and training for global marketing teams to execute responsibly and at scale.

As the in-house agency lead, you’ll partner with Brand, Legal, Martech, Analytics, and local markets to stay culturally relevant and lead the influencer economy with data-driven