Global Channel Planning Director

Adobe Inc.; San Francisco (CA); On-site; USD 218,000 - 315,000; Full time

Job summary

Adobe Inc. is creating a new in-house Channel Planning function to drive global advertising strategy and execution for Adobe’s Global audience segments. You will lead a global team, partner with regional leaders, and ensure consistency while respecting local nuances.

The role involves travel and close collaboration with the India-based buying team and analytics partners. You will shape governance, guide the planning-to-buy handoffs, and develop playbooks to improve targeting, measurement, and

Qualifications

• 10+ years in digital advertising/media, with 5+ years leading media buying or campaign execution teams.
• Proven track record building new teams or functions from scratch.
• Strong hands-on knowledge of digital ad platforms and the technology used to target audiences and measure campaigns.
• Experience standardizing how a media team operates across multiple regions or markets.
• Excellent influencing and change management skills; able to gain agreement from regional leaders.
• Self-starter who can set direction and roll up sleeves.

Responsibilities

• Lead and develop a global Channel Planning team (6 planners) across regions.
• Own Adobe on Adobe storytelling; promote Adobe adtech across regions.
• Establish governance with regional leaders; schedule reviews every 3–6 months.
• Collaborate with India-based buy desk and analytics teams.
• Drive smarter audience targeting and data sharing; manage platform partnerships.
• Define standards for tagging, organization, and quality checks of campaigns.

Skills

Digital advertising

Team leadership

Cross-region collaboration

Change management

Job description

Adobe Inc. is creating a new in-house Channel Planning function to drive global advertising strategy and execution for Adobe’s Global audience segments. You will lead a global team, partner with regional leaders, and ensure consistency while respecting local nuances.

The role involves travel and close collaboration with the India-based buying team and analytics partners. You will shape governance, guide the planning-to-buy handoffs, and develop playbooks to improve targeting, measurement, and