Senior Manager, Creator Marketing & Growth

Adobe Inc.; San Francisco (CA); On-site; USD 173,000 - 251,000; Full time

Job summary

Adobe Inc. is seeking a seasoned Manager to join the Creators Customer Marketing team in San Francisco. You will lead integrated marketing plans for a defined focus area, partnering with senior leaders to translate insights into bold, customer-first programs that scale.

The role requires strategic thinking, independence, and cross‑functional influence across product, brand, media, and analytics. You’ll mentor junior teammates and contribute to long‑range planning, with a focus on driving

Qualifications

• 10-12+ years of experience in integrated marketing, customer marketing, or lifecycle strategy.
• Proven ability to lead complex programs independently and deliver measurable results.
• Strong critical thinking, cross-functional influence, and executive-ready communication skills.
• Ability to synthesize customer insights, business objectives, and creative strategy into cohesive plans.
• Experience guiding creative and channel strategy across awareness, engagement, conversion, and retention.
• Recognized as a strong collaborator and strategic partner across multiple teams.

Responsibilities

• Own and lead a major customer marketing priority (e.g., a key product area, segment, lifecycle stage, or top initiative).
• Translate business objectives and customer insights into an actionable integrated marketing plan and program execution.
• Develop integrated briefs, strategic recommendations, and messaging frameworks for your priority area.
• Partner with PMM, Product, Brand Studio, Media, Web, Analytics, and International teams to bring work to life.
• Lead cross‑functional execution across channels, creative development, and customer touchpoints.
• Drive alignment and clarity on your priority with senior partners, calling out risks, trade‑offs, and dependencies.
• Measure performance, connect results to business benchmarks, and apply insights to future planning.
• Mentor P40 and P30 team members, helping develop strategic capability across the team.
• Collaborate with the Director and Sr. Director on shared initiatives, contributing to strategic frameworks and long‑range planning.

Skills

Leadership

Strategic thinking

Cross-functional influence

Executive communication

Customer insights

Program management

Job description

Adobe Inc. is seeking a seasoned Manager to join the Creators Customer Marketing team in San Francisco. You will lead integrated marketing plans for a defined focus area, partnering with senior leaders to translate insights into bold, customer-first programs that scale.

The role requires strategic thinking, independence, and cross‑functional influence across product, brand, media, and analytics. You’ll mentor junior teammates and contribute to long‑range planning, with a focus on driving