Strategic Customer Marketing Lead

Adobe; San Francisco (CA); On-site; USD 173,000 - 251,000; Full time

Job summary

Adobe seeks a manager to join the Creators Customer Marketing team, leading the development and execution of integrated marketing plans for a defined area of focus. You will partner closely with the Sr.

Director who owns the broader program portfolio, translating customer insights into bold, customer-first programs that deliver measurable impact at scale. You’ll act as a strategic partner to business and creative leaders, collaborating with PMM, Product, Brand Studio, Media, Web, Analytics, and

Qualifications

• Experience in integrated marketing or lifecycle strategy.
• Proven ability to lead complex programs independently and deliver measurable results.
• Strong cross-functional influence and executive-ready communication skills.

Responsibilities

• Own and lead a major customer marketing priority.
• Translate objectives and insights into an actionable integrated marketing plan and execution.
• Develop integrated briefs, strategic recommendations, and messaging frameworks.
• Partner with PMM, Product, Brand Studio, Media, Web, Analytics, and International teams.
• Lead cross-functional execution across channels, creative development, and touchpoints.
• Align with senior partners, identifying risks, trade-offs, and dependencies.
• Measure performance and apply insights to future planning.
• Mentor P40 and P30 team members and support strategic capability growth.

Job description

Adobe seeks a manager to join the Creators Customer Marketing team, leading the development and execution of integrated marketing plans for a defined area of focus. You will partner closely with the Sr.

Director who owns the broader program portfolio, translating customer insights into bold, customer-first programs that deliver measurable impact at scale. You’ll act as a strategic partner to business and creative leaders, collaborating with PMM, Product, Brand Studio, Media, Web, Analytics, and