Global Campaigns & Webinars Lead

Cerebras; Mountain View (CA); Hybrid; USD 139,000 - 198,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

ThoughtSpot is seeking a Senior Integrated Campaign Manager to own the strategy, development, and execution of global marketing campaigns, with a focus on webinars and digital events that drive demand and pipeline. This cross-functional role partners with Product Marketing, Demand Gen, Content, Field Marketing, Web, and Sales to build cohesive journeys.

The ideal candidate has 4–6 years in integrated marketing for B2B SaaS, a track record in webinar programs, strong content creation, and proven

Qualifications

• 4–6 years of integrated marketing, campaign management, or demand generation within high-growth B2B SaaS or data tech environments.
• Proven track record running webinar or digital event programs that consistently generate engaged audiences, high conversion rates, and measurable sales pipeline.
• "CMO of your campaign" mindset: A strategic, analytical, and proactive leader who excels at planning, risk mitigation, and driving alignment across matrixed teams.
• Strong content & messaging skills: A passion for copywriting, content creation, and translating complex business goals into compelling campaign stories.
• Analytical proficiency: Skilled at measuring multi-channel campaign metrics, analyzing conversion funnels, and managing budgets effectively.

Responsibilities

• End-to-End Strategy & Production: Lead the overall strategy, production, promotion, and execution of our global webinar and digital event pipeline—from initial concept and speaker onboarding through to post-event follow-up.
• Demand Generation & Registrations: Driving high registrant conversion rates through targeted promotion.
• Email Marketing Optimization: Crafting and refining high-converting email strategy and cadence for pre- and post-webinar engagement.
• Cross-Channel Activation: Partnering closely with the social media team to maximize event reach and organic/paid promotion.
• Always-On On-Demand Strategy: Building and scaling a sustainable, always-on content engine for past webinars to continually generate pipeline long after the live broadcast ends.
• Format Innovation: Experiment with diverse event formats to drive high engagement across all stages of the buyer journey.
• Content Repurposing & Activation: Partner with content and social teams to maximize the ROI of every webinar by repurposing live sessions into snackable videos, blog posts, and multi-channel assets.

Skills

Integrated marketing

Campaign management

Demand generation

Webinar programs

Copywriting

Analytics

Job description

ThoughtSpot is seeking a Senior Integrated Campaign Manager to own the strategy, development, and execution of global marketing campaigns, with a focus on webinars and digital events that drive demand and pipeline. This cross-functional role partners with Product Marketing, Demand Gen, Content, Field Marketing, Web, and Sales to build cohesive journeys.

The ideal candidate has 4–6 years in integrated marketing for B2B SaaS, a track record in webinar programs, strong content creation, and proven