Marketing Campaign Manager

ISS-Corporate; Washington (District of Columbia); On-site; USD 90,000 - 140,000; Full time

Job summary

ISS-Corporate is seeking a Marketing Campaign Manager to plan, execute, and optimize integrated campaigns across email, webinars, events, and digital channels. The role collaborates with Sales, Product, Advisory, and Marketing teams worldwide to drive awareness, leads, and client retention.

The position emphasizes hands-on campaign execution, data-driven optimization, and adherence to privacy/compliance standards.

Qualifications

• Experience managing multichannel B2B marketing programs.
• Proficient in email marketing, webinars, events, and content promotion.
• Collaborates with Sales, Product, Advisory, and Marketing teams globally.

Responsibilities

• Plan, execute, and optimize integrated marketing campaigns across channels (email, webinars, events, digital).
• Develop campaign timelines, workflows, and project plans for timely delivery.
• Coordinate campaigns across business lines and regions.
• Support lead generation, lead nurturing, client engagement, and retention objectives.
• Own email campaigns and audience segmentation using marketing automation tools.
• Manage webinars, conferences, sponsorships, and post-event follow-ups.
• Oversee promotion of thought leadership content and collaboration on assets.

Skills

B2B marketing

Email marketing

Webinars

Events

Marketing automation

Lead generation

Lead nurturing

Tools

HubSpot

CRM platforms

Job description

Let's be #BrilliantTogether

ISS-Corporate is seeking a highly motivated and results-oriented Marketing Campaign Manager to join our Global Marketing team.

Reporting to the Global Head of Marketing, this role will be responsible for planning, executing, and optimizing integrated marketing campaigns that drive brand awareness, engagement, lead generation, and client retention across global markets. This role is currently an individual contributor position, with the possibility of assuming direct supervisory responsibilities in the future.

The successful candidate will have experience managing multi-channel B2B marketing programs, including email marketing, webinars, virtual and in-person events, thought leadership promotion, and digital campaigns. This individual will collaborate closely with Sales, Product, Advisory, and Marketing colleagues around the world to bring compelling campaigns to life while ensuring seamless execution and measurable business impact.

Key Responsibilities

• Plan, execute, and optimize integrated marketing campaigns across multiple channels, including email, webinars, events, and digital advertising.
• Develop campaign timelines, workflows, and project plans to ensure timely delivery of marketing initiatives.
• Coordinate campaign execution across multiple business lines and global regions.
• Support lead generation, lead nurturing, client engagement, and retention objectives.

Email Marketing & Marketing Automation

• Own the execution of email campaigns and lead nurturing programs using HubSpot or similar marketing automation platforms.
• Build and manage audience segmentation, email deployment, testing strategies, and automated workflows.
• Monitor campaign performance and implement ongoing optimizations to improve engagement and conversion rates.
• Ensure data quality and adherence to relevant privacy and compliance requirements.

Events & Webinar Management

• Lead the planning and execution of webinars, conferences, sponsorships, roundtables, and industry events.
• Coordinate registration processes, event logistics, speaker preparation, promotional activities, and post-event follow-up.
• Partner with internal subject matter experts and external vendors to deliver high-quality attendee experiences.
• Measure event performance and report on attendance, engagement, and pipeline generation.

Content Promotion

• Project manage the promotion of thought leadership content, including reports, whitepapers, blogs, webinars, and research publications.
• Collaborate with product experts, advisory teams, designers, and external agencies to develop campaign assets and promotional materials.
• Write and edit compelling marketing copy for emails, landing pages, and event promotions.

Reporting & Analysis

• Track, analyze, and report on campaign performance, including engagement, and lead generation metrics.
• Use data insights to continuously improve campaign strategy and execution.

Cross-Functional Collaboration

• Partner closely with Sales, Product, Advisory, and Client Success teams to align marketing initiatives with business priorities.
• Coordinate with creative, digital, and compliance stakeholders to ensure marketing materials meet brand and compliance requirements.