Senior Integrated Campaigns Lead — Global Webinars & Demand

ThoughtSpot; Mountain View (CA); Hybrid; USD 139,000 - 198,000; Part time

Job summary

ThoughtSpot in Mountain View, CA, invites a Senior Integrated Campaign Manager to own and scale our global webinar and digital event program, driving demand generation and pipeline across markets.

You’ll partner with Product Marketing, Demand Gen, Content, Field Marketing and Sales to craft multi-channel campaigns, optimize emails, and measure ROI while enabling regional teams for scalable, high-impact campaigns.

Qualifications

• 4–6 years in integrated marketing, campaign management, or demand generation within high-growth B2B SaaS or data tech environments.
• Proven track record running webinar or digital event programs that generate engaged audiences and pipeline.
• Strategic, analytical, proactive leader who aligns cross-functional teams.
• Strong content & messaging skills for campaign stories.
• Analytical proficiency across multi-channel metrics and budgets.

Responsibilities

• Own flagship Webinar Program and end-to-end strategy, production, promotion, and execution.
• Drive demand generation and registrations through targeted promotion.
• Optimize emails and cadence for pre- and post-webinar engagement.
• Coordinate cross-channel activation with social media for reach.
• Build an always-on content engine from past webinars to sustain pipeline.
• Experiment with formats to boost engagement across buyer stages.
• Develop reusable assets and toolkits for field and regional rollouts.
• Define success metrics and track ROI with Marketing Operations.

Skills

Integrated marketing

Campaign management

Demand generation

Strategic leadership

Content creation

Analytics

Job description

ThoughtSpot in Mountain View, CA, invites a Senior Integrated Campaign Manager to own and scale our global webinar and digital event program, driving demand generation and pipeline across markets.

You’ll partner with Product Marketing, Demand Gen, Content, Field Marketing and Sales to craft multi-channel campaigns, optimize emails, and measure ROI while enabling regional teams for scalable, high-impact campaigns.