Global Campaigns Strategy Leader

Socket.dev; United States; Hybrid; USD 184,000 - 403,000; Full time

Job summary

Zoom is seeking a senior marketing leader to drive global integrated marketing across brand, demand, and product for a worldwide audience. You will orchestrate multi-channel campaigns and empower regional teams to win locally while leveraging AI-forward tools for data-driven growth.

The role collaborates with product, sales, and customer success to optimize pipeline, with a focus on enterprise and mid-market motions, ABM, and partner ecosystems.

Qualifications

• 12+ years of B2B marketing experience with significant leadership in integrated marketing or campaigns for SaaS or cloud platforms.
• Proven success driving pipeline and revenue impact through integrated, cross-channel marketing programs.
• Experience building global campaign systems across regions.
• Knowledge of enterprise and mid-market go-to-market motions, including ABM and partner ecosystems.
• Ability to influence executives without direct authority.
• Experience marketing platform products in collaboration, communications, AI, or enterprise apps.
• Experience with ecosystems including system integrators, channels, or marketplaces.
• Balance brand and performance marketing with hands-on execution.

Responsibilities

• Developing global integrated marketing strategy across awareness, consideration, conversion, adoption, and expansion stages.
• Orchestrating multi-channel campaigns across digital, content, events, lifecycle, and partner channels to drive pipeline and revenue.
• Leading global marketing operations and regional teams to execute consistent campaigns with local market adaptation.
• Partnering with revenue operations, sales, product, and customer success leaders to align on priorities, measurement, and performance.
• Building marketing systems including campaign architecture, attribution frameworks, experimentation models, and cross-functional governance.

Skills

B2B marketing leadership

Pipeline impact

Global campaign systems

ABM

Executive communication

Job description

Zoom is seeking a senior marketing leader to drive global integrated marketing across brand, demand, and product for a worldwide audience. You will orchestrate multi-channel campaigns and empower regional teams to win locally while leveraging AI-forward tools for data-driven growth.

The role collaborates with product, sales, and customer success to optimize pipeline, with a focus on enterprise and mid-market motions, ABM, and partner ecosystems.