Global Campaigns Lead — AI SaaS Growth

Sierra; San Francisco (CA); On-site; USD 180,000 - 270,000; Full time

Benefits offered by this job

Unlimited PTO

Health benefits

Life and disability benefits

Retirement plan

Parental leave

Fertility benefits

Food & snacks

Benefit stipend

Free alphorn lessons

Job summary

Sierra is hiring a Digital Marketing & Campaigns Lead to build and lead the function that turns our business priorities into measurable, integrated marketing programs. You will own the global campaign portfolio across digital and offline channels and account-based programs, with responsibility for creating pipeline, accelerating priority opportunities, and supporting expansion within existing customers.

This is a builder role for a leader who’s excited to roll up their sleeves, set global

Qualifications

• 12+ years of digital marketing, integrated campaigns, or demand generation experience.
• Proven track record building and leading pipeline-focused teams.
• Experience with complex, sales-led enterprise motions and ABM.
• Ability to craft global strategies with regional adaptation.
• Strong data fluency: attribution, forecasting, funnel analysis.

Responsibilities

• Drive integrated, full-funnel campaign portfolio across paid, organic, web, email, content, social, and ABM.
• Translate priorities into programs that build pipeline and accelerate opportunities.
• Orchestrate always-on account-based marketing for top-priority accounts.
• Set targets, manage budgets, and optimize channel mix with data-driven decisions.
• Establish planning, QA, launch, and optimization rhythms for Sales enablement.
• Hire, coach, and develop a high-performing digital marketing team.
• Embed AI and automation across research, audience development, content, testing, and reporting.

Skills

Digital marketing

Campaign management

Leadership

Enterprise SaaS

Job description

Sierra is hiring a Digital Marketing & Campaigns Lead to build and lead the function that turns our business priorities into measurable, integrated marketing programs. You will own the global campaign portfolio across digital and offline channels and account-based programs, with responsibility for creating pipeline, accelerating priority opportunities, and supporting expansion within existing customers.

This is a builder role for a leader who’s excited to roll up their sleeves, set global