Global Campaigns Lead: AI-Driven Growth (Remote)

Twilio Inc.; United States; Remote; USD 94,000 - 141,000; Full time

Job summary

Twilio Inc. in Singapore remotely seeks a Senior Global Campaigns Strategist to own and develop a major campaign that drives awareness and opportunities worldwide. This role collaborates with regional marketing, sales, product and leadership to design bold, AI-enabled campaigns that deliver measurable results across regions.

You will build scalable playbooks, track performance, and optimize content at scale while maintaining strong cross-functional partnerships.

Qualifications

• Deep understanding of marketing funnel tactics and metrics by funnel stage.
• Understanding of enterprise buying cycles, sales processes and stakeholders, especially in B2B tech.
• Self-starter who excels in a fast-paced, collaborative, and innovative high-growth environment.
• Ability to manage multiple work streams and has presence with the team and leadership.
• Strategic thinker with strong attention to detail.
• 7+ years working as a campaign strategist in B2B or tech.
• Proven experience building and delivering on integrated programs and managing all tools, processes, and assets.
• Exceptional communication skills, both verbal and written, with the ability to drive alignment and success.
• Works well with cross-functional teams and executives to ensure consistent content across the company.
• A champion for fostering a culture of trust through feedback, communication, and transparency.

Responsibilities

• Set a strategic vision for a large and visible global campaign and execute operations for any campaign motions.
• Be accountable to company leadership on the effectiveness of your global campaign remit and programs.
• Strong project management skills and ability to use data to guide decision-making and resource allocation.
• Partner with product marketing, content strategists, brand strategists, creative designers and other regional campaign teams.
• Build strong relationships with key cross-functional stakeholders across multiple organizations.
• Develop scalable, repeatable campaign playbooks that can be scaled quickly with a large variety of content for all regions.
• Track program results, measure success, analyze performance, and provide optimization recommendations.
• Infuse AI frameworks into the campaign model and enable teams with AI-assisted workflows.
• Manage and allocate budget for campaign production resources and agencies to ensure ROI.

Skills

Strategic marketing

Campaign management

Cross-functional leadership

AI in marketing

Data-driven decisions

Tools

Salesforce

Tableau

AEM

Google Analytics

Canva

Job description

Twilio Inc. in Singapore remotely seeks a Senior Global Campaigns Strategist to own and develop a major campaign that drives awareness and opportunities worldwide. This role collaborates with regional marketing, sales, product and leadership to design bold, AI-enabled campaigns that deliver measurable results across regions.

You will build scalable playbooks, track performance, and optimize content at scale while maintaining strong cross-functional partnerships.