Global Integrated Campaigns Lead - AI-Driven Growth

Harvey AI; New York (NY); Hybrid; USD 136,000 - 187,000; Full time

Job summary

Harvey seeks a Senior Integrated Campaigns Manager to define and drive Harvey's global campaign strategy, oversee audience targeting, and shape narratives that build awareness and pipeline. You will lead cross-functional teams across Product, Sales, and marketing to execute cohesive, multi-channel programs and measure impact with data-driven rigor.

You’ll apply AI to audience research, creative development, testing, personalization, and performance analysis to raise standards and scale campaigns

Qualifications

• 5+ years of B2B marketing experience.
• Strong commercial instincts.
• Exceptional positioning and messaging judgment.
• Exceptional cross-functional influence.
• Hands-on fluency with AI.
• Comfort with ambition and ambiguity.

Responsibilities

• Set Harvey's global integrated campaign strategy, defining audiences, segments, narratives and architecture.
• Turn audience insight into differentiated positioning with evidence-based messaging and credible narratives.
• Translate company priorities into market-facing programs with Product, Sales, and other leaders.
• Orchestrate the full marketing system across digital, social, communications, analyst relations, partnerships, events, field marketing and more.
• Track and report key campaign goals, metrics, and cadence linking investment to outcomes.
• Raise the creative and strategic bar by defining high-quality campaign thinking and rigorous measurement.
• Build an AI-native campaign engine applying AI across research, creative development, experimentation, localization and performance analysis.

Skills

B2B marketing experience

Integrated campaigns ownership

Demand generation

Go-to-market programs

Cross-functional influence

AI fluency

Job description

Harvey seeks a Senior Integrated Campaigns Manager to define and drive Harvey's global campaign strategy, oversee audience targeting, and shape narratives that build awareness and pipeline. You will lead cross-functional teams across Product, Sales, and marketing to execute cohesive, multi-channel programs and measure impact with data-driven rigor.

You’ll apply AI to audience research, creative development, testing, personalization, and performance analysis to raise standards and scale campaigns