Director, Integrated Media Planning — Growth Brand

OMD; San Francisco (CA); On-site; USD 145,000 - 160,000; Full time

Job summary

OMD, Cannes Lions 2024 Media Network of the Year, seeks a Director, Integrated Media Planning to own the strategic vision for a major client. You will partner with Brand Lead and Portfolio Strategy to reshape planning and drive measurable brand impact through media.

This is a pivotal leadership role, reporting directly to senior leaders and shaping growth initiatives across CTV, digital video, social, search, and partnerships. Office-based with a strong expectation of in-person collaboration.

Qualifications

• Graduate of a four-year college or university.
• 8+ years of integrated media planning experience.
• Experience in cross-functional strategic planning and Communications Framework development.
• Experience working with ~$100MM+ range of yearly media spend.
• Experience collaborating with data analytics teams to drive optimization.
• Proven leadership ability and experience managing a team.

Responsibilities

• Collaborative Partnership–embraces and drives the OMD approach of building partnerships with others on behalf of our clients.
• Offer a deep understanding of the landscape and expertise in bringing insights to life effectively within strategic frameworks.
• Apply deep understanding in brand media tactical development across CTV, Digital Video, Social, Search, and Custom Direct Partnerships.
• Provide expert-level experience defending agency work and recommendations and challenging teams to enhance the work.
• Creative Thinking – develops innovative ways to bring brand, objectives and platforms together.
• Hunger for Innovation– identify and bring to life truly new opportunities for clients.
• Relationship Building– engage with clients and teams to serve best interests.
• Inspiring Leadership – lead and grow the team to solve client challenges.

Skills

Integrated media planning

Cross-functional planning

Data analytics

Leadership

Client management

Education

Bachelor's degree

Tools

Marketing Science tools

Measurement platforms

Job description

OMD, Cannes Lions 2024 Media Network of the Year, seeks a Director, Integrated Media Planning to own the strategic vision for a major client. You will partner with Brand Lead and Portfolio Strategy to reshape planning and drive measurable brand impact through media.

This is a pivotal leadership role, reporting directly to senior leaders and shaping growth initiatives across CTV, digital video, social, search, and partnerships. Office-based with a strong expectation of in-person collaboration.