Global Brand Media Manager

Rippling; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Rippling is seeking an International Brand Media Manager to grow awareness and consideration across international markets. You will own digital media planning and campaign delivery across CTV, YouTube, Meta, LinkedIn, programmatic, display, and audio, translating audience insights into focused plans while partnering with Growth, Brand, Creative, and Analytics teams.

You will lead agency relationships, manage budgets, and build measurement plans using MMM, brand lift, and incremental testing to

Qualifications

• 4+ years in paid media planning or activation.
• Experience across multiple digital channels (CTV, YouTube, Meta, LinkedIn, programmatic).
• Experience managing media agencies or client engagements, including briefs and budgets.
• Experience with MMM, brand lift studies, incrementality testing.

Responsibilities

• Own international digital media plans and channel mix.
• Lead agency partnerships, briefs, evaluations, and delivery accountability.
• Manage budgets, pacing, and optimization with timelines and asset readiness.
• Coordinate with Growth, Brand, Creative, Analytics for connected campaigns.
• Shape creative localization and briefs based on market learnings.
• Define objectives, baselines, KPIs, and testing approaches per market.
• Interpret MMM and campaign reporting to guide investments.

Skills

Paid media planning

Agency management

Cross-functional collaboration

Measurement frameworks

Budget management

International market adaptation

Tools

GA4

CM360

YouTube/Meta/LinkedIn ads

Job description

Rippling is seeking an International Brand Media Manager to grow awareness and consideration across international markets. You will own digital media planning and campaign delivery across CTV, YouTube, Meta, LinkedIn, programmatic, display, and audio, translating audience insights into focused plans while partnering with Growth, Brand, Creative, and Analytics teams.

You will lead agency relationships, manage budgets, and build measurement plans using MMM, brand lift, and incremental testing to