International Brand Media Manager

Rippling; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Rippling is seeking an International Brand Media Manager to grow awareness and consideration across international markets. You will own digital media planning and campaign delivery across CTV, YouTube, Meta, LinkedIn, programmatic, display, and audio, translating audience insights into focused plans while partnering with Growth, Brand, Creative, and Analytics teams.

You will lead agency relationships, manage budgets, and build measurement plans using MMM, brand lift, and incremental testing to

Qualifications

• 4+ years in paid media planning or activation.
• Experience across multiple digital channels (CTV, YouTube, Meta, LinkedIn, programmatic).
• Experience managing media agencies or client engagements, including briefs and budgets.
• Experience with MMM, brand lift studies, incrementality testing.

Responsibilities

• Own international digital media plans and channel mix.
• Lead agency partnerships, briefs, evaluations, and delivery accountability.
• Manage budgets, pacing, and optimization with timelines and asset readiness.
• Coordinate with Growth, Brand, Creative, Analytics for connected campaigns.
• Shape creative localization and briefs based on market learnings.
• Define objectives, baselines, KPIs, and testing approaches per market.
• Interpret MMM and campaign reporting to guide investments.

Skills

Paid media planning

Agency management

Cross-functional collaboration

Measurement frameworks

Budget management

International market adaptation

Tools

GA4

CM360

YouTube/Meta/LinkedIn ads

Job description

About the role

We're looking for an International Brand Media Manager to help build awareness and consideration for Rippling across international markets.

In this role, you'll own digital brand media planning and campaign delivery across CTV, YouTube, Meta, LinkedIn, programmatic, display, and audio. You'll translate audience insights and business priorities into focused media plans, adapt our approach to local markets, and manage agency partners from briefing through performance evaluation.

You'll work closely with Growth, Brand, Creative, regional Marketing, and Analytics to deliver campaigns that reach the right audiences with compelling creative. You'll also help establish how we measure success-using brand lift studies, incrementally testing, and marketing mix modeling to understand effectiveness and inform investment decisions.

This is an individual contributor role for someone who combines strong execution with analytical judgment. You should be comfortable setting clear direction, challenging agency recommendations, and taking ownership of the work.

What you will do

• Own international digital media plans. Recommend audiences, channel mix, budgets, and flighting based on market maturity, local media behavior, and campaign objectives.
• Lead agency partnerships. Write clear briefs, evaluate media recommendations, oversee activation, and hold partners accountable for delivery, quality, and actionable insights.
• Manage budgets and campaign execution. Own pacing and optimization recommendations, with clear oversight of timelines, asset readiness, and tracking accuracy.
• Partner across Growth and Brand. Coordinate audience strategies, campaign timing, retargeting, and exclusions to create a connected experience across the funnel.
• Shape creative needs for each market. Partner with Brand and Creative to translate media plans into actionable briefs, prioritize localized assets, and use campaign learnings to improve creative.
• Build practical measurement plans. Work with Analytics and measurement partners to define objectives, baselines, KPIs, and testing approaches appropriate to each market's budget and data availability.
• Turn evidence into decisions. Interpret MMM, brand lift, incrementality tests, and campaign reporting to recommend where to invest, what to change, and what to learn next.
• Communicate clearly. Deliver concise performance readouts that explain results, limitations, and recommendations, distinguishing near-term campaign signals from longer-term brand impact.

What you will need

• 4+ years of experience in paid media planning, strategy, or activation, either in-house or at a media agency.
• Experience managing digital campaigns across multiple channels, with an understanding of how audience behavior, creative, and channel opportunities influence media decisions.
• Strong knowledge of digital brand channels, including CTV, YouTube, Meta, LinkedIn, programmatic/display, and audio, with deeper execution experience in several.
• Experience managing media agencies or leading agency client engagements, including briefing, reviewing plans, overseeing budgets, and driving accountability.
• Applied experience with media measurement frameworks, including MMM, brand lift studies, and incrementality testing. You can explain their strengths and limitations and use findings to make investment recommendations.
• Experience partnering with Growth, Brand, Creative, and Analytics teams to deliver campaigns and resolve competing priorities.
• Strong organizational skills and attention to detail, including managing concurrent campaigns, budgets, and deadlines.
• The ability to work independently, make thoughtful tradeoffs, and identify when to involve partners or **escalate** an issue.
• Willingness to occasionally adjust working hours to collaborate with international teams and agency partners across time zones.

Nice to have

• Experience planning or managing media campaigns across international markets.
• Experience in B2B SaaS or launching campaigns in markets with low brand awareness.
• Familiarity with GA4, CM360, and major advertising platforms.

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email [e-mail]

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling consi