Senior Brand Media Lead - Integrated Campaigns

Finnpartners; United States; On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Health insurance

401(k)

Generous PTO

Wellness stipend

Job summary

FINN Partners is seeking a Senior Media Planner, Brand to lead development and execution of local, national and global brand media plans with growing autonomy in client-facing strategy and vendor negotiations.

You will plan across brand channels, including premium video, programmatic video and display, audio, OOH, and brand partnerships, guiding junior planners and coordinating with other teams to achieve shared outcomes.

Qualifications

• Bachelor's degree or equivalent experience.
• 4–6 years of advertising or media agency experience.
• Strong math and analytical skills.
• A creative and innovative thinker.
• A track record of gaining trust and respect through sound judgment, including in high-pressure situations.
• Exceptional written, verbal, and negotiation skills, with the ability to communicate across all levels of employees, vendors, and clients.

Responsibilities

• Develop integrated brand media plans and strategies with direct plan direction and channel strategy.
• Plan and execute brand channels including premium video, programmatic video and display, audio, OOH, and brand partnerships.
• Oversee end-to-end management of brand media campaigns from planning through reporting.
• Prepare estimates, insertion orders, and buy specifications.
• Own vendor negotiations and RFPs to optimize plan objectives.
• Monitor KPIs and campaign performance and deliver monthly reports.

Skills

Strong math & analytical skills

Creative thinking

Negotiation skills

Attention to detail

Ability to multi-task

Experience guiding junior planners

Education

Bachelor's degree or equivalent experience

Tools

G Suite

Microsoft Office

Ninjacat

Funnel

Gemini

OpenAI

Copilot

Claude

GWI

MediaRadar

Campaign Manager

Google Analytics

Looker Studio

Job description

FINN Partners is seeking a Senior Media Planner, Brand to lead development and execution of local, national and global brand media plans with growing autonomy in client-facing strategy and vendor negotiations.

You will plan across brand channels, including premium video, programmatic video and display, audio, OOH, and brand partnerships, guiding junior planners and coordinating with other teams to achieve shared outcomes.