Global Brand Marketing Lead

MANITOU Group; West Bend (WI); Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

Hybrid work model

Travel opportunities

401k matching

Job summary

MANITOU Group in West Bend, WI, is seeking a Brand Marketing Specialist – GEHL to grow the GEHL brand globally and ensure consistency across digital and print channels. This role manages digital assets, content creation, and marketing materials while partnering with regional teams to tailor messaging for local markets.

Ideal candidates have 5+ years in marketing or brand management, with experience in digital marketing, DAM/PIM, and 3D product visualization.

Qualifications

• Brand strategy execution across marketing channels
• Hands-on digital marketing and content creation
• Experience with DAM/PIM and 3D renderings/visualization
• Leadership in cross-functional projects and regional teams
• Collaborate across time zones to tailor regional marketing

Responsibilities

• Lead brand strategy execution across channels and regions
• Manage product data and digital assets (PIM/DAM) for GEHL products
• Oversee digital content and social media and ensure consistency
• Review and approve 3D renderings and product visuals
• Produce marketing materials and region-specific collateral
• Collaborate with global subsidiaries and vendors for local needs
• Coordinate product launches and marketing action plans
• Support events and brand alignment with stakeholders
• Contribute to digital strategy and future brand direction
• Lead and mentor the GEHL brand team across functions

Skills

Brand Development

Content Creation

Digital Asset Management

Social Media Strategy

Analytical Thinking

Project Management

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Adobe Creative Suite

PIM

DAM

Job description

MANITOU Group in West Bend, WI, is seeking a Brand Marketing Specialist – GEHL to grow the GEHL brand globally and ensure consistency across digital and print channels. This role manages digital assets, content creation, and marketing materials while partnering with regional teams to tailor messaging for local markets.

Ideal candidates have 5+ years in marketing or brand management, with experience in digital marketing, DAM/PIM, and 3D product visualization.