Global Brand Marketing Lead — Hybrid/Remote

Manitou Bf; West Bend (WI); Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

Hybrid schedule

Travel opportunities (up to 10%)

Medical/Dental/Vision insurance

401k with employer match

Tuition reimbursement

Job summary

Manitou Group is seeking a Brand Marketing Specialist for GEHL to drive global brand strategy execution and asset management across markets. You will lead digital content, 3D renderings, and regional localization while collaborating with subsidiaries to ensure consistent branding and impactful launches.

Minimum 5 years in marketing roles, preferably in industrial sectors, with hands-on experience in DAM/PIM and Adobe Creative Suite. Hybrid work setup and travel opportunities are included.

Qualifications

• 5+ years in marketing, brand management or related field.
• Strong background in digital marketing, content creation and global brand management.
• Experience in industrial, manufacturing or heavy equipment sectors preferred.

Responsibilities

• Lead the execution of the GEHL brand strategy across marketing channels.
• Manage product data input and digital asset management for GEHL products.
• Oversee digital content and social media, ensuring a cohesive global presence.
• Review and approve 3D renderings and product visualizations.
• Collaborate on marketing material production and regional localization.
• Coordinate product launches with internal teams and subsidiaries.
• Ensure flawless event coordination aligned with GEHL’s brand positioning.
• Provide input on future digital direction and stay current with market trends.
• Lead and collaborate within the brand team to enhance global awareness.

Skills

Brand management

Digital marketing

Content creation

Social media

Leadership

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

Adobe Creative Suite

PIM

DAM

Job description

Manitou Group is seeking a Brand Marketing Specialist for GEHL to drive global brand strategy execution and asset management across markets. You will lead digital content, 3D renderings, and regional localization while collaborating with subsidiaries to ensure consistent branding and impactful launches.

Minimum 5 years in marketing roles, preferably in industrial sectors, with hands-on experience in DAM/PIM and Adobe Creative Suite. Hybrid work setup and travel opportunities are included.