Associate Brand Manager, Graco

Newell Brands; Atlanta (GA); On-site; USD 65,000 - 95,000; Full time

Job summary

Newell Brands is seeking an Associate Brand Manager for Global Brand Management to support global innovation, growth initiatives, and cross-functional execution. You will collaborate with regions to tailor global strategies, manage multiple brand projects, and help deliver core assets for launches across markets.

You will work closely with global brand leaders, analyze market data, and ensure consistency in branding while contributing to post-launch learnings for future growth.

Qualifications

• A four-year college degree is required.
• 2+ years of brand management or marketing experience preferred.
• Desire to act as a business owner and deliver results.
• Strong understanding of marketing principles and data interpretation.
• Excellent written and oral communication; ability to manage multiple projects.

Responsibilities

• Collaborate across functions globally and drive cross-functional team agendas.
• Adapt global brand strategy and marketing plans for local markets.
• Lead development of core brand assets and packaging for launches.
• Support global brand leaders and coordinate global innovation projects.
• Partner with central marketing to deploy campaigns worldwide.
• Develop understanding of target consumers and competitive landscape.
• Prepare reports and presentations for Brand Manager and senior management.
• Ensure visual brand language consistency across branded elements.
• Capture learnings from post-launch analyses for future opportunities.

Skills

Brand management

Marketing

Analytical skills

Communication skills

Project management

MS Office

Travel up to 10%

Education

Bachelor's degree

Tools

Microsoft Office Suite

Marketing analytics tools

Job description

Job ID: 18067

Alternate Locations:

Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. Our culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact- supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day.

Position Summary

The Associate Brand Manager, Global Brand Management position on Graco will support the development and execution of global innovation and growth initiatives. The role is a critical team member responsible for ensuring collaboration, communication and strong execution of global plans across all regions and countries.

• Collaborate across all key functions globally and be recognized as a key leader in driving the cross functional team and agenda
• Communicate regularly with regions and countries to ensure they properly adapting the global brand strategy, positioning, architecture, innovation and marketing plans to their markets
• Manage several brand projects and ensure delivery on time and in full
• Help build and distribute core launch assets and other marketing content to be utilized globally
• Support global brand leaders

Key Responsibilities

• Be a key liaison between the global team and regions/countries
• Ensure feedback on innovation and marketing plans from countries is heard and fully considered by global team before final decisions are made
• Lead development of core brand assets and ensure availability to regions and countries as needed
• Lead packaging design process for new item launches
• Assist and sometimes lead global innovation projects to deliver on time and in full
• Partner with central marketing teams to deploy advertising and marketing campaigns globally in a format that can be adopted to the local market
• Develop a thorough understanding of the target consumer and ensure all brand activities deliver against the key target
• Understand global competitive landscape and provide insights and data to support key recommendations on how to drive share growth
• Be a true steward and power user of the data
• Prepare reports and presentations to communicate key findings and recommendations to the Brand Manager and senior management
• Reviews competitor performance and items to identify best practices, threats and opportunities; Generates learning on how we improve Newell performance
• Be a steward of the brand foundational items and help drive global consistency in executing on Visual Brand Language (VBL) across all branded elements
• Contribute to post mortem analyses that identify growth opportunities for future launches; help embed the learning into the company

Required Experience / Qualifications

• A four-year college degree
• 2+ years of prior experience in brand management, marketing, or related roles is preferred.
• Desire to function as a business owner and a passion for brand management. Demonstrated ability to deliver results
• Strong understanding of marketing principles.
• Analytical mindset with the ability to interpret data and develop insights.
• Creative thinking and problem-solving skills.
• Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
• Strong communication skills, written and oral.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing analytics tools.
• Up to 10% travel potential.
• Fluent in English.

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer's, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.