Global Brand Marketing Lead

The Digital Asset Management Consortium, Inc.; West Bend (WI); On-site; USD 70,000 - 100,000; Full time

Job summary

Manitou Group in West Bend, WI is seeking a Brand Marketing Specialist for GEHL to drive brand strategy across global markets and coordinate content, assets, and materials for digital and print channels.

You will oversee DAM/PIM systems, lead 3D renderings and product visualization, and collaborate with international subsidiaries to tailor messaging while preserving GEHL’s global standards. This role demands strong leadership and cross-functional project management.

Qualifications

• Minimum 5 years of marketing, brand management, or related experience.
• Experience in digital marketing and global brand management.
• Hands-on experience with digital platforms, DAM/PIM, and 3D renderings.

Responsibilities

• Lead execution of the GEHL brand strategy across marketing channels.
• Manage product data input and digital asset management for all GEHL products.
• Oversee digital content creation and social media for GEHL channels.

Skills

Brand strategy

Digital marketing

DAM/PIM management

Leadership

Global collaboration

Content production

Product visualization

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

Adobe Creative Suite

DAM/PIM systems

Job description

Manitou Group in West Bend, WI is seeking a Brand Marketing Specialist for GEHL to drive brand strategy across global markets and coordinate content, assets, and materials for digital and print channels.

You will oversee DAM/PIM systems, lead 3D renderings and product visualization, and collaborate with international subsidiaries to tailor messaging while preserving GEHL’s global standards. This role demands strong leadership and cross-functional project management.