Global Brand Insights Lead — Continuous Tracking

Amazon; Seattle (WA); On-site; USD 125,000 - 170,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Job summary

Amazon is seeking a Senior Consumer Insights Manager to own the measurement infrastructure for brand health across multiple geographies. You will lead continuous tracking, manage vendor partnerships, and translate data into executive‑level recommendations to influence global marketing strategy.

You will collaborate with engineering, data science, and marketing teams to scale insights with AI/ML powered tools and deliver robust, trending data for leadership decision making.

Qualifications

• 6+ years of professional non‑internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross‑functional marketing programs.
• Experience communicating results to senior leadership.
• Experience using Microsoft Excel to manipulate and analyze data.

Responsibilities

• Own the migration to continuous tracking: Lead the transition of our custom Pulse survey from snapshot tracking to continuous measurement — building the foundation for real‑time brand intelligence.
• Design and manage vendor partnerships: Develop work plans with external vendors and internal engineering teams to onboard data, ensure quality, and scale operations across new geographies.
• Find the signal in the noise: Run statistical analysis on tracking results, identify meaningful differences, and surface the trends that matter most to the business.
• Tell the brand story: Author initial drafts of insight reports and executive‑ready narratives that translate complex data into clear, compelling recommendations for senior leadership.
• Be the go‑to for brand performance: Support ad‑hoc requests from stakeholders across the organization who need fast, reliable answers about how the Amazon and Prime brands are performing.
• Drive survey excellence: Manage end‑to‑end survey operations — from questionnaire design and vendor coordination to data validation — ensuring mechanisms provide robust, trending data for brand health measurement.
• Build, execute, and scale a cross‑functional program: Help launch and grow continuous tracking across new countries — a program built and run jointly with engineering, data science, vendors, and marketing.
• Collaborate with engineering teams to manage powerful new dashboard for self‑serving brand health data access.

Skills

Marketing experience

Data-driven decisions

Cross-functional collaboration

Communication to leadership

Excel data analysis

Tools

Salesforce

Tableau

Microsoft Excel

Job description

Amazon is seeking a Senior Consumer Insights Manager to own the measurement infrastructure for brand health across multiple geographies. You will lead continuous tracking, manage vendor partnerships, and translate data into executive‑level recommendations to influence global marketing strategy.

You will collaborate with engineering, data science, and marketing teams to scale insights with AI/ML powered tools and deliver robust, trending data for leadership decision making.