Brand Insights Lead, Consumer & Market Analytics

Burlington Stores; New Jersey; On-site; USD 95,000 - 125,000; Full time

Benefits offered by this job

Associate discount

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

Paid time off

Paid holidays

401(k) plan

Job summary

Burlington Stores is seeking a Manager of Consumer & Brand Insights to lead brand health measurement, analysis, and storytelling that informs marketing decisions and customer strategy. You will own brand trackers, integrate syndicated and custom research, and translate findings into actionable recommendations for senior leadership.

The role partners with Marketing, Strategy, and Creative teams, manages external vendors, and drives KPI definition and reporting to support brand growth and customer

Qualifications

• Bachelor’s Degree in Marketing, Market Research or Analytic field preferred.
• 4–6 years of market research/consumer insights experience, preferably in Retail or at a market research firm.
• Experience leading both quantitative and qualitative market research projects.
• Experience in running complex analysis on survey data including statistical measurement.
• Strong collaboration with internal teams and 3rd party vendors/clients.

Responsibilities

• Own design, execution, and evolution of ongoing brand health tracking programs, including awareness and consideration metrics.
• Partner with internal stakeholders to define KPIs, test and learn plans and success metrics tied to brand and business objectives.
• Lead custom quantitative and qualitative research initiatives to diagnose drivers of brand health movement.
• Translate data into clear insights, implications, and strategic recommendations.
• Present insights to senior leaders and cross-functional partners, influencing brand and loyalty strategy.
• Create standardized dashboards, reports, and readouts to support ongoing decision-making and performance tracking.
• Manage external research vendors and agencies to ensure quality and alignment with objectives.

Skills

Market research

Quantitative analysis

Qualitative research

Excel

PowerPoint

Survey tools (Qualtrics)

Communication

Project management

Vendor management

AI awareness

Education

Bachelor’s degree in Marketing, Market Research or Analytic field

Tools

Relational databases

Job description

Burlington Stores is seeking a Manager of Consumer & Brand Insights to lead brand health measurement, analysis, and storytelling that informs marketing decisions and customer strategy. You will own brand trackers, integrate syndicated and custom research, and translate findings into actionable recommendations for senior leadership.

The role partners with Marketing, Strategy, and Creative teams, manages external vendors, and drives KPI definition and reporting to support brand growth and customer