Brand Insights Manager — Consumer Perception & Growth

Burlington Coat Factory Whse. Corp.; United States; On-site; USD 95,000 - 125,000; Full time

Benefits offered by this job

Associate discount

Competitive wages

Flexible hours

Medical, dental and vision coverage

Job summary

Burlington Stores, Inc. is seeking a Manager, Consumer & Brand Insights to lead the measurement, analysis and interpretation of brand perception and health metrics to inform strategic decisions and advertising content.

This role owns ongoing brand tracking programs leveraging syndicated data sources and custom research to deliver actionable insights that strengthen brand equity. You’ll partner with internal and external teams, translate data into clear narratives, and influence brand, marketing

Qualifications

• Bachelor’s degree in marketing, market research or analytic field.
• 4–6 years in market research/consumer insights, retail industry preferred.
• Experience leading quantitative and qualitative research projects.

Responsibilities

• Lead brand health tracking programs, defining KPIs and success metrics.
• Translate data into actionable insights and strategic recommendations.
• Present insights to senior leaders and cross-functional partners.
• Collaborate with Media, Creative and Strategy teams to embed insights.
• Manage external research vendors and ensure learning objectives are met.

Skills

Analytical thinking

Communication

Stakeholder management

Education

Bachelor’s Degree in Marketing, Market Research or Analytic field

Tools

Qualtrics

Excel

PowerPoint

Relational databases

Generative AI

Job description

Burlington Stores, Inc. is seeking a Manager, Consumer & Brand Insights to lead the measurement, analysis and interpretation of brand perception and health metrics to inform strategic decisions and advertising content.

This role owns ongoing brand tracking programs leveraging syndicated data sources and custom research to deliver actionable insights that strengthen brand equity. You’ll partner with internal and external teams, translate data into clear narratives, and influence brand, marketing