Brand Analytics & Measurement Leader

Amazon; New York (NY); On-site; USD 150,000 - 190,000; Full time

Job summary

Amazon’s Brand Innovation Lab seeks a Brand Analytics Manager to lead measurement across custom advertising campaigns and advise on tagging and measurement strategy before launch. You will query large datasets with SQL, leverage first- and third-party data, and scale measurement solutions across the business.

You will collaborate with Solutions Managers, Brand Strategists, Design Technologists, and Engineers to embed measurement best practices into systems and deliver insights to advertisers and

Responsibilities

• Define measurement plans, KPIs, benchmarks, and full-funnel measurement that work across the business
• Build self-service tools (dashboards, automated reports) that reduce dependence on ad-hoc requests
• Document measurement methodologies for use across 11+ countries
• Work with Engineering to embed measurement best practices into existing systems
• Analyse campaign results and deliver findings and recommendations to creative and strategy teams
• Present findings to internal teams and, where relevant, to advertising clients

Job description

Amazon’s Brand Innovation Lab seeks a Brand Analytics Manager to lead measurement across custom advertising campaigns and advise on tagging and measurement strategy before launch. You will query large datasets with SQL, leverage first- and third-party data, and scale measurement solutions across the business.

You will collaborate with Solutions Managers, Brand Strategists, Design Technologists, and Engineers to embed measurement best practices into systems and deliver insights to advertisers and