Principal Insights & Measurement Lead (Analytics)

Amazon; New York (NY); On-site; USD 169,000 - 229,000; Full time

Job summary

Amazon Ads is seeking an Associate Principal to lead insights & measurement within the Analytics & Insights team. You will work with ad sales, product, and retail teams to optimize advertisers’ investments and deliver data-driven recommendations.

You will become the subject matter expert on insights and measurement, leveraging Amazon’s data and AI-native solutions to communicate complex analytics to senior stakeholders and drive strategy across categories and locales.

Qualifications

• Bachelor's degree in business administration, finance, economics, computer science, data science, engineering, or other related field.
• Experience in advanced SQL & ability to write complex queries from scratch from multiple tables
• Experience translating technical aspects of analysis and metrics into actionable insights for advertisers and stakeholders
• Experience in customer segmentation, customer behavior analysis, data science modeling using Python.
• Experience in advertising measurement methodologies, including incrementality, marketing mix modeling, and media attribution
• Experience in a customer facing role, translating technical aspects of analysis and metrics into actionable insights for the advertiser and both technical and non-technical stakeholders
• Experience leveraging GenAI responsibly to innovate on a solution or improve efficiency of existing workflows

Responsibilities

• Establish and advance relationships with senior marketing decision makers by positioning yourself as go-to expert in at least one advanced analytical area of advertising.
• Leverage Amazon's proprietary data, third-party research, and ad measurement solutions to generate actionable insights
• Develop expertise in Amazon’s proprietary metrics, working to evolve how we analyze and communicate data-driven insights to advertisers
• Advocate for data-driven decision-making and guide advertisers to implement recommended solutions
• Write internal documents with strategic recommendations that influence the direction of our products or working mechanism with internal stakeholders
• Actively scale your analyses to other categories or locales through AI native solutions
• Mentor and grow junior team members on functional competencies within your domain

Skills

Advanced SQL

Python (data science)

Ad measurement methods

Stakeholder communication

Data storytelling

GenAI usage

Customer segmentation

Education

Bachelor's degree

Master's degree

Job description

Amazon Ads is seeking an Associate Principal to lead insights & measurement within the Analytics & Insights team. You will work with ad sales, product, and retail teams to optimize advertisers’ investments and deliver data-driven recommendations.

You will become the subject matter expert on insights and measurement, leveraging Amazon’s data and AI-native solutions to communicate complex analytics to senior stakeholders and drive strategy across categories and locales.