Global Brand Image & Visual Merchandising Lead

Brobston Group; New York (NY); On-site; USD 65,000 - 90,000; Full time

Job summary

Brobston Group seeks a Brand Image Specialist to support the development and delivery of global brand image direction for Men's Polo, Golf, RLX, and Accessories in the W/S channel.

You will help create cohesive storytelling through seasonal directives, showroom execution, and tools that ensure consistent visuals across regions, while collaborating with cross-functional and regional teams on store openings and special projects.

Qualifications

• Creative sensibility and understanding of visual merchandising and brand storytelling.
• Strong organization and attention to detail, with the ability to manage multiple priorities in a fast-paced environment.
• Effective communication and collaboration skills across cross-functional teams.
• Proactive, adaptable, and solutions-oriented approach, with interest in visual merchandising and global retail environments.
• Willingness to travel.

Responsibilities

• Support development and execution of global brand image directives and seasonal showroom planning.
• Partner with Design, Merchandising, and Marketing to strengthen product storytelling and align presentation with business priorities.
• Assist with global guidelines, tools, standards, and showroom processes to promote consistent execution across regions.
• Support product presentation strategies, prototypes, new store openings, and special projects.
• Collaborate with regional teams to adapt global concepts to local market needs and operational considerations.
• Participate in market visits and visual reviews, and contribute to adopting tools and technologies that improve visual strategy and efficiency.

Skills

Creative sensibility

Organizational skills

Communication

Adaptability

Travel readiness

Job description

Brobston Group seeks a Brand Image Specialist to support the development and delivery of global brand image direction for Men's Polo, Golf, RLX, and Accessories in the W/S channel.

You will help create cohesive storytelling through seasonal directives, showroom execution, and tools that ensure consistent visuals across regions, while collaborating with cross-functional and regional teams on store openings and special projects.