Brand Image Strategist, Global Directives - Men's Polo

Ralph Lauren; New York (NY); On-site; USD 70,000 - 110,000; Full time

Job summary

Ralph Lauren in New York seeks a Brand Image Specialist for Global Directives in Men's Polo, including RLX and Accessories, to elevate storytelling and visual presentation. You will partner with Design, Merchandising and Marketing to translate global directions into compelling in-store experiences.

The role supports showroom planning, defines guidelines, and helps roll out tools for consistency across regions, while collaborating with regional teams on local adaptations and special projects.

Qualifications

• Experience in visual merchandising and brand storytelling.
• Strong organizational skills and ability to manage multiple priorities.
• Effective communication across cross-functional teams.
• Proactive, adaptable and solutions-oriented, with a willingness to learn and contribute to evolving processes.

Responsibilities

• Support the development and execution of global Brand Image directives for Men's Polo within the W/S channel.
• Contribute to seasonal showroom planning and execution, ensuring alignment with brand vision and product storytelling.
• Assist in evolving showroom processes to support consistency and scalability across regions.
• Partner with Design, Merchandising, and Marketing to support cohesive storytelling and highlight key product strategies.
• Support mapping and visual presentation strategies to ensure strong in-store execution and alignment with product priorities.
• Participate in channel-specific meetings to maintain alignment between Brand Image direction and business objectives.
• Assist in the development and maintenance of global guidelines, tools, and standards for consistent execution.
• Support product presentation strategies, including prototypes, and partner with regional teams on implementation.
• Collaborate with regional teams to adapt global concepts to local market needs and operational considerations.
• Support new store openings, prototype environments, and special projects.
• Participate in market visits, visual reviews, and team collaboration to build category expertise and ensure strong execution.
• Contribute to the adoption of new tools and technologies, including software and AI, to support visual strategy and improve efficiency.

Skills

Brand storytelling

Visual merchandising

Cross-functional collaboration

Attention to detail

Adaptable and proactive

Willingness to travel

Job description

Ralph Lauren in New York seeks a Brand Image Specialist for Global Directives in Men's Polo, including RLX and Accessories, to elevate storytelling and visual presentation. You will partner with Design, Merchandising and Marketing to translate global directions into compelling in-store experiences.

The role supports showroom planning, defines guidelines, and helps roll out tools for consistency across regions, while collaborating with regional teams on local adaptations and special projects.