Marketing Director

WizeHire, Inc; Asheville (NC); On-site; USD 45,000 - 55,000; Full time

Job summary

Dwello Mortgage Advisors in Asheville, NC is seeking a Marketing Director to lead brand, content, campaigns, events, and education initiatives, translating business objectives into a cohesive market presence while ensuring growth tools are compliant and differentiated.

You'll manage identity, voice, messaging, and assets; direct multi-channel content; support Loan Officers' personal marketing; plan trainings, events, and sponsorships; own calendar, budgeting, and vendor relations; drive

Qualifications

• Clear written and verbal communication.
• Ownership, urgency and reliable follow-through.
• Sound judgment and appropriate escalation.
• Accurate system documentation and compliance discipline.
• Collaboration across sales, operations, and external partners.
• Commitment to velocity paired with quality.

Responsibilities

• Own Dwello's identity, voice, messaging, visual standards, and brand assets.
• Lead content strategy for consumers, Realtors, builders, investors, homeowners, and past clients.
• Direct social, email, video, print, web, photography, and storytelling production.
• Assist Loan Officers with personal marketing endeavors.
• Develop integrated campaigns and the creative content used in Candid lifecycle programs.
• Plan classes, workshops, community initiatives, sponsorships, and large-scale events.
• Create training decks, class collateral, invitations, signage, programs and co-branded materials.
• Coordinate event logistics and marketing department budgeting with the Executive Assistant.
• Own gifts, swag, branded materials, and vendor relationships.
• Maintain marketing calendar, project management, performance reporting, and campaign learning in conjunction with the Executive Assistant.
• Partner with the Production Manager on automation delivery while retaining ownership of content and brand quality.
• Acknowledge routine requests within one business day.
• Standard approved deliverable within three to five business days.
• Event plan 45-60 days in advance; major events 90+ days.

Skills

Clear written and verbal communication

Ownership, urgency and reliable follow

Sound judgment and escalation

Accurate system documentation

Collaboration across teams

Velocity with quality

Job description

Position Summary

The Marketing Director leads Dwello's brand, content, campaigns, events, and educational platform at a mini-mortgage-company level. The role converts business objectives into a coherent market presence and equips teams and partners with differentiated, compliant growth tools.

Brand and content leadership

Own Dwello's identity, voice, messaging, visual standards, and brand assets.

Lead content strategy for consumers, Realtors, builders, investors, homeowners, and past clients.

Direct social, email, video, print, web, photography, and storytelling production.

Assist Loan Officers with personal marketing endeavors.

Campaigns, events and education

Develop integrated campaigns and the creative content used in Candid lifecycle programs.

Plan classes, workshops, community initiatives, sponsorships, and large-scale events.

Create training decks, class collateral, invitations, signage, programs and co-branded materials.

Coordinate event logistics and marketing department budgeting with the Executive Assistant.

Brand experience and measurement

Own gifts, swag, branded materials, and vendor relationships.

Maintain marketing calendar, project management, performance reporting, and campaign learning in conjunction with the Executive Assistant

Partner with the Production Manager on automation delivery while retaining ownership of content and brand quality.

Acknowledge routine requests within one business day.

Standard approved deliverable within three to five business days.

Event plan 45-60 days in advance; major events 90+ days.

Key Performance Indicators

Brand consistency and content cadence.

Campaign engagement and lead influence.

Event attendance, partner participation, and follow-up.

Delivery against marketing calendar.

Partner and team satisfaction with marketing support.

Works within defined budget allowance for marketing activities/events

Does not own Candid technical administration or loan-level data integrity.

Does not perform routine file communication, document collection, or operational follow-up.

Does not accept incomplete requests without resetting scope, priority, and deadline.

Core Competencies

Clear written and verbal communication.

Ownership, urgency and reliable follow-through.

Sound judgment and appropriate escalation.

Accurate system documentation and compliance discipline.

Collaboration across sales, operations, and external partners.

Commitment to velocity paired with quality.

Compensation

$50,000

Dwello Mortgage Advisors is a high-performing, relationship-driven mortgage team built on trust, service, and results. With over a billion dollars in funded loan volume, we combine deep expertise with a genuine commitment to helping clients and partners succeed.

We operate with a team-first mindset, strong communication, and shared accountability. It's a fast-paced environment, but we keep things organized, solutions-focused, and low drama. Challenges are met with action, not excuses.

We're forward-thinking by nature-constantly improving, adapting, and stepping in wherever needed. No job is too small when it comes to delivering a great experience.

We're growing with expanded resources, innovative products, and a forward-thinking approach.

If you take pride in your work and want to be part of a team that values people, performance, and progress, you'll fit right in.