Marketing Director

Dwello Mortgage Advisors; Asheville (NC); On-site; USD 110,000 - 170,000; Full time

Job summary

Dwello Mortgage Advisors is seeking a Marketing Director to lead brand, content, campaigns, events and education. You will convert business objectives into a coherent market presence and equip teams with differentiated growth tools.

The role drives brand consistency, cadence of content, and measurement while coordinating with partners and sales to deliver high-impact marketing programs and events.

Qualifications

• Experience leading brand and content strategy in a growth-focused marketing role.
• Ability to plan and execute integrated campaigns and events.
• Strong collaboration with sales, operations and external partners.
• Detail-oriented with project management and budgeting discipline.

Responsibilities

• Own Dwello's identity, voice, messaging, visual standards and brand assets.
• Lead content strategy for consumers, Realtors, builders, investors, homeowners and past clients.
• Direct social, email, video, print, web, photography and storytelling production.
• Assist Loan Officers with personal marketing endeavors.
• Develop integrated campaigns and the creative content used in Candid lifecycle programs.
• Plan classes, workshops, community initiatives, sponsorships and large-scale events.
• Create training decks, class collateral, invitations, signage, programs and co-branded materials.
• Coordinate event logistics and marketing department budgeting with the Executive Assistant.
• Own gifts, surcees, swag, branded materials and vendor relationships.
• Maintain marketing calendar, project management, performance reporting and campaign learning in conjunction with the Executive Assistant
• Partner with Production Manager on automation delivery while retaining ownership of content and brand quality.
• Acknowledge routine request within one business day.
• Standard approved deliverable within three to five business days.
• Event plan 45-60 days in advance; major events 90+ days.

Skills

Brand leadership

Content strategy

Campaign management

Event planning

Collaboration

Automation

Job description

Reports To: Founder / Executive Leadership

Lifecycle Ownership: Global brand strategy and execution across markets, audiences, branches and partner channels.

Position Summary

The Marketing Director leads Dwello's brand, content, campaigns, events and educational platform at a mini-mortgage-company level. The role converts business objectives into a coherent market presence and equips teams and partners with differentiated, compliant growth tools.

Key Responsibilities

Brand and content leadership

• Own Dwello's identity, voice, messaging, visual standards and brand assets.
• Lead content strategy for consumers, Realtors, builders, investors, homeowners and past clients.
• Direct social, email, video, print, web, photography and storytelling production.
• Assist Loan Officers with personal marketing endeavors.

Campaigns, events and education

• Develop integrated campaigns and the creative content used in Candid lifecycle programs.
• Plan classes, workshops, community initiatives, sponsorships and large-scale events.
• Create training decks, class collateral, invitations, signage, programs and co-branded materials.
• Coordinate event logistics and marketing department budgeting with the Executive Assistant.

Brand experience and measurement

• Own gifts, surcees, swag, branded materials and vendor relationships.
• Maintain marketing calendar, project management, performance reporting and campaign learning in conjunction with the Executive Assistant
• Partner with Production Manager on automation delivery while retaining ownership of content and brand quality.
• Acknowledge routine request within one business day.
• Standard approved deliverable within three to five business days.
• Event plan 45-60 days in advance; major events 90+ days.

Key Performance Indicators

• Brand consistency and content cadence.
• Campaign engagement and lead influence.
• Event attendance, partner participation and follow-up.
• Delivery against marketing calendar.
• Partner and team satisfaction with marketing support.
• Works within defined budged allowance for marketing activities/events
• Does not own Candid technical administration or loan-level data integrity.
• Does not perform routine file communication, document collection or operational follow-up.
• Does not accept incomplete requests without resetting scope, priority and deadline.

Core Competencies

• Clear written and verbal communication.
• Ownership, urgency and reliable follow-through.
• Sound judgment and appropriate escalation.
• Accurate system documentation and compliance discipline.
• Collaboration across sales, operations and external partners.
• Commitment to velocity paired with quality.