Global Brand Digital Strategist — Data-Driven Growth

Crocs; Broomfield (CO); Hybrid; USD 85,000 - 95,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401(k) with company match

Paid time off

Job summary

Crocs, Inc. seeks a Senior Specialist, Global Brand Digital to shape Crocs' digital brand strategy globally. The role drives awareness, consideration, and new customers with data-driven, consumer-first problem solving in a fast-paced environment.

You will develop and execute digital media plans across regions, partner with Brand Media, and work with analytics to optimize performance while staying ahead of digital trends. This role supports a hybrid work model and competitive benefits.

Qualifications

• Three to five years of digital media experience with a strong brand background.
• Global experience preferred and ability to work cross-functionally.
• Strong analytical skills and data-driven mindset.

Responsibilities

• Develop and execute global digital brand plans for Crocs across NA, EMEA+APAC.
• Collaborate with Brand Media to align digital channels with strategy.
• Partner with analytics to translate strategy into reporting and insights.
• Identify opportunities to keep Crocs ahead in the digital space.

Skills

Digital media

Brand marketing

Paid media planning

CTV & programmatic

Analytical skills

Matrixed organization

Tools

Digital planning tools

Job description

Crocs, Inc. seeks a Senior Specialist, Global Brand Digital to shape Crocs' digital brand strategy globally. The role drives awareness, consideration, and new customers with data-driven, consumer-first problem solving in a fast-paced environment.

You will develop and execute digital media plans across regions, partner with Brand Media, and work with analytics to optimize performance while staying ahead of digital trends. This role supports a hybrid work model and competitive benefits.