Director, Crocs Social Media

Crocs, Inc.; Broomfield (CO); Hybrid; USD 165,000 - 175,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Life and AD&D

Short and long-term disability

Paid time off

401k with company match

Job summary

Crocs, Inc. seeks a Director of Crocs Social Media to lead global social media strategy and scale brand-building programs. You will own the strategy, guide a cross-functional team, and drive awareness for Crocs products and stories across regions.

The ideal candidate has 10+ years in social media marketing, strong leadership, and a data-driven mindset to translate insights into actionable plans. Hybrid in-office and remote work arrangements apply.

Qualifications

• BA or BS in business or marketing or equivalent.
• 10+ years of social media marketing experience or equivalent.
• Strong leadership and ability to influence across geographies.
• Highly collaborative with marketing peers to drive creativity.
• In-depth knowledge of key and emerging social platforms.
• Ability to translate data into clear strategies.
• Excellent team player across PR, marketing, ecomm, retail, legal.
• Able to manage multiple projects and stay calm under pressure.
• Willingness to travel globally.
• Must accommodate global calls and real-time social media needs.

Responsibilities

• Develop and own Crocs' global social media strategy.
• Lead cross-functional teams and agencies to execute programs.
• Align with partners to scale strategies across regions.
• Measure insights and advise on future directions.
• Own US social channels and support global channels.
• Collaborate with creative to build digital-first content.
• Develop standards, toolkits, and playbooks.
• Enhance processes for faster time-to-market.
• Ensure brand standards and engagement rules.

Skills

Social leadership

Team leadership

Data-driven strategy

Cross-functional

Platform knowledge

Metrics to strategy

Global collaboration

Travel ability

Off-hours support

Education

BA/BS in Business or Marketing

Job description

Job OverviewAt Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you're welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you're not expected to fit a mold. You're encouraged to break it and create something better.

Job OverviewAt Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you're welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you're not expected to fit a mold. You're encouraged to break it and create something better.

Job OverviewAt Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you're welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you're not expected to fit a mold. You're encouraged to break it and create something better. OverviewCrocs is hiring a Director, Crocs Social Media, for our highly collaborative, and hard-working global marketing team. This person will own the team's strategy and global scaling of brand-building digital and social media for Crocs. Our ideal candidate is a natural leader who thrives in a fast-paced environment, is innovative, and who is equal parts futuristic, collaborative, organized and committed. They will lead all aspects of an outstanding team and will focus efforts on driving brand momentum and awareness of key products and brand stories globally using the latest and greatest digital strategies. They can think big but also put pen to paper to document and communicate across regions and functions. The person who fills this role will have the opportunity to craft, nurture, and further catapult Crocs into being a best-in-class leader in digital. They will drive and improve consumer connectivity and brand relevancy in our vital marketing channels, while ensuring that we are aligned in our approach, constantly learning and delivering in our key markets globally. Hard workers, ground-breaking leaders, clear communicators, problem solvers, and innovators, this job is for you.

What You'll Do

• Leverage data, insights and industry/competitor trends to craft strategies that support Crocs' digital-first yet 360-integrated global marketing strategies.
• Activate your team, agencies, marketing and cross-functional collaborators to bring ideas, programs and campaigns to life.
• Align, collaborate, and learn with marketing partners globally to ensure strategies are scalable, locally relevant, and seamlessly driven across geographies. Drive a culture of open communication and partnership globally.
• Measure, listen, report and apply consumer and business insights to advise on future directions and approaches.
• Own the strategy for all brand and company social media channels in the US (including but not limited to IG, FB, TikTok, YouTube, Pinterest, SnapChat, LinkedIn) while supporting global channels in our regional markets (like LINE, Weibo, WeChat, Kakao, Red, and Douyin)
• Serve as company-wide authority for brand social media; share plans, findings and standard processes for digital, activate all social channels as well as our employee base to drive social media performance.
• Partner with our creative team to build hyper-relevant, digital-first content to support our campaigns and programs.
• Develop, deliver and institutionalize standards and toolkits.
• Build and enhance tools like our global social media playbook and annual channel strategies to clearly define what we stand for and how we activate on brand-led social media channels around the world.
• Optimize existing processes to improve alignment, communication and our speed-to-market.
• Protect the brand - hold self and all global partners accountable for adhering to brand standards, guidelines and rules of engagement.

What You'll Bring to the Table

• BA or BS or equivalent experience in business, marketing or related field.
• Minimum of 10 years of social media marketing experience or equivalent, preferably in the consumer goods, services or food industries
• Strong leadership skills, ability to lead team and drive alignment across diverse functions and geographies
• Highly collaborative, and can connect with marketing peers to drive creativity and execution of ideas
• In depth knowledge of key and emerging social media platforms with solid understanding of global platforms and standards
• Ability to convert data, listening reports and findings into clear and impactful strategies
• Excellent teammate; knows how to build strong relationships across marketing functions (PR, integrated marketing, creative) and with various collaborators across the organization (ecomm, retail, wholesale, legal)
• Can prioritize multiple projects, and maintain a sense of calm in a storm
• Some global travel
• Position requires off-hours support as needed to accommodate for global calls and the real-time nature of social media

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law. Title: Director, Crocs Social Media. Salary or Pay Range: $165,000 - $175,000. Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities. At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona. This organization participates in E-Verify. This position is eligible to participate in a company incentive program. This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits. The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline. Job Category: Corporate.