Sr Specialist, Global Brand Digital

Crocs, Inc.; Broomfield (CO); Hybrid; USD 85,000 - 95,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401(k) with company match

Paid time off

Job summary

Crocs, Inc. seeks a Senior Specialist, Global Brand Digital to shape Crocs' digital brand strategy globally. The role drives awareness, consideration, and new customers with data-driven, consumer-first problem solving in a fast-paced environment.

You will develop and execute digital media plans across regions, partner with Brand Media, and work with analytics to optimize performance while staying ahead of digital trends. This role supports a hybrid work model and competitive benefits.

Qualifications

• Three to five years of digital media experience with a strong brand background.
• Global experience preferred and ability to work cross-functionally.
• Strong analytical skills and data-driven mindset.

Responsibilities

• Develop and execute global digital brand plans for Crocs across NA, EMEA+APAC.
• Collaborate with Brand Media to align digital channels with strategy.
• Partner with analytics to translate strategy into reporting and insights.
• Identify opportunities to keep Crocs ahead in the digital space.

Skills

Digital media

Brand marketing

Paid media planning

CTV & programmatic

Analytical skills

Matrixed organization

Tools

Digital planning tools

Job description

Job Overview

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you're welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you're not expected to fit a mold. You're encouraged to break it and create something better.

Job Overview

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you're welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you're not expected to fit a mold. You're encouraged to break it and create something better.

Overview

SeniorSpecialist,Global BrandDigital

for Crocs Inc. is responsible for shaping the strategic development of Crocs' digital brand media globally. This person will play an integral role in driving brand consideration,awarenessand new customers to the brand. The ideal candidate will be data-driven, consumer-centric, and a creative problem solver. They thrive in a fast-paced, dynamic environment, and bring an entrepreneurial spirit to how they approach their work and strategic thinking. This individual over indexes in their digital expertise with background and confidence in developing, executing, and optimizing global digital plans. They have a strong understanding of the existing digital media and landscape around the world, whilst keeping up on emerging trends and platforms.

What You'll Do

• Support the development and execution of brand digital plans across NA, EMEA+APAC for Crocs' key product stories ranging from the Classic Clog to Echo to one of our many Collaborations.
• Work cross-functionally to ensure that digital brand media campaigns and content support the seasonal integrated marketing plan, seamlessly supporting brand and product storytelling and growth
• Collaborate closely with Brand Media team to ensure the roles of digital channels are aligned with overarching brand media strategy globally
• Partner with analytics teams to ensuresmooth transition from strategy and planning to execution and reporting. Frequent communication is required to facilitate alignment to the strategy and a high-functioning and collaborative partnership.
• Identify and support innovation opportunities to help keep Crocs at the forefront of the digital world
• Communicate with the International Markets to stay on top of local trends and educate on optimal digital approach

What You'll Bring to the Table

• Three to five years of experience and proficiency in digital media coupled with a great foundation in brand; Global experience preferred
• Significant experience in how to strategically plan and manage paid media with differing objectives across the marketing funnel: new consumer acquisition, brand awareness and consideration, and understanding of how it works with performance media
• Experience planning and buying large-scale digital campaigns including CTV, audio, programmatic, custom digital partnerships and more
• Track record of building paid media plans that drive awareness and consideration, and the ability to clearly, simply articulate how it drives the business
• Strong negotiation skills across partners, markets, and channels
• Advanced analytical skills, ability to translate complex data, trends and insights into actionable strategy and insights: proudly a self-proclaimed data nerd
• Measurement guru from bid type tests to conversion lift showing the optimal strategy to impact the business
• Experience and confidence working within a matrixed organization, building positive relationships, and driving empathetic alignment across departments
• Knowledgeable with digital planning tools
• Previousexperience in retail/footwear is preferred, but not required
• Excellent project management oversight abilities; can drive forward projects and initiatives in ambiguous and changing environments against timelines

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.

Title: Sr Specialist, Global Brand Digital

Salary or Pay Range: $85,000 - $95,000

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.

At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

This organization participates in E-Verify.

This position is eligible to participate in a company incentive program.

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.

The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.

Job Category: Corporate