Global Brand Analytics Lead - AI-Driven Marketing Impact

Crocs; Broomfield (CO); Hybride; USD 130 000 - 140 000; Plein temps

Avantages offerts par ce poste

Benefits package

Résumé du poste

Crocs is seeking a Sr Manager, Brand Marketing Analytics to own global marketing measurement and analytics for the Crocs brand. You will partner with regional teams and cross-functional partners to connect marketing investment to business results, while advancing AI-enabled analytics and modern dashboards.

You will lead brand tracking, activation analysis, and the development of an enterprise-wide measurement portal.

Qualifications

• Bachelor's degree or equivalent in marketing, business, statistics, data science, or related field.
• 7+ years of experience in marketing analytics, measurement, or insights.
• Proficiency with AI-enabled analytics tools and visualization platforms (Tableau, Power BI).
• Deep experience with brand tracking, media measurement, and test‑and‑learn frameworks.

Responsabilités

• Own and optimize marketing data insights ecosystem, including brand efficiency, activation measurement, and campaign analysis.
• Translate insights into long-term brand strategy and in-season go-to-market decisions across markets.
• Lead setup and management of a new brand impact tracking portal with third-party partners.
• Surface trends and risks through marketing data and provide actionable recommendations to leadership.
• Collaborate with demand planning, consumer insights, and other analytics functions to embed marketing data in decision making.
• Measure go-to-market activation with rigorous experiments (A/B tests, market experiments).
• Promote AI-enabled tools and modern analytics platforms for continuous improvement of marketing impact.
• Develop dashboards, cadence reporting, and self-service tools for broad adoption.
• Create executive-ready dashboards and narratives for leadership decisions.

Connaissances

Marketing analytics

AI-enabled analytics

Executive communication

Cross-functional collaboration

Data-driven decision making

Formation

Bachelor's degree in marketing, business, statistics, data science, or related field

Outils

Tableau

Power BI

AI-enabled analytics platforms

Description du poste

Crocs is seeking a Sr Manager, Brand Marketing Analytics to own global marketing measurement and analytics for the Crocs brand. You will partner with regional teams and cross-functional partners to connect marketing investment to business results, while advancing AI-enabled analytics and modern dashboards.

You will lead brand tracking, activation analysis, and the development of an enterprise-wide measurement portal.