Global Brand Insights & Strategy Manager

Abbott; Illinois; On-site; USD 99,000 - 199,000; Full time

Benefits offered by this job

Free medical coverage

Strong retirement plan

Tuition reimbursement

FreeU education benefit

Global employer recognition

Job summary

Abbott is seeking a Brand Insights Manager to elevate how we build and measure a world-class global brand. You’ll leverage consumer, cultural, and market insights to shape brand strategy and connect performance to business outcomes.

This role can be based at Willis Tower in Chicago, or Abbott Park, IL, and is onsite five days a week. You will lead global brand tracking programs, define KPIs, analyze performance, and translate insights into actionable recommendations for senior leaders.

Qualifications

• 7+ years of experience in brand insights, market research, or brand strategy.
• Proven experience leading brand tracking programs and strategic research initiatives.
• Deep expertise in brand equity measurement and brand health frameworks.
• Strong grounding in qualitative and quantitative research methodologies.

Responsibilities

• Lead global brand tracking programs and metrics.
• Define and evolve brand health KPIs and measurement frameworks.
• Analyze brand performance trends and identify drivers of equity growth or decline.
• Design and execute strategic research to uncover audience insights and whitespace opportunities.
• Translate insights into strategic recommendations and roadmaps to strengthen brand performance.
• Partner with Marketing, Communications, and Analytics to align insights with execution.
• Connect brand metrics to business outcomes for leadership decisions.
• Evaluate impact of brand investments and campaigns; measure ROI.

Skills

Brand insights

Market research

Brand tracking

Qualitative research

Quantitative research

Strategy development

Stakeholder communication

Cross-functional collaboration

Education

Bachelor’s degree in Marketing/Business/Psychology

Job description

Abbott is seeking a Brand Insights Manager to elevate how we build and measure a world-class global brand. You’ll leverage consumer, cultural, and market insights to shape brand strategy and connect performance to business outcomes.

This role can be based at Willis Tower in Chicago, or Abbott Park, IL, and is onsite five days a week. You will lead global brand tracking programs, define KPIs, analyze performance, and translate insights into actionable recommendations for senior leaders.