Global Brand Campaign Manager — Equity Options & Growth

Barracuda; Indianapolis (IN); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Equity

Career-growth opportunities

High-quality health benefits

Retirement Plan with employer match

Flexible Time Off

Volunteer opportunities

Job summary

Barracuda is seeking a Brand Program Specialist to lead brand campaigns, identity projects, and cross-functional initiatives across the organization. You will shape brand messaging, manage timelines, and collaborate with product marketing, sales, and external partners to drive awareness and pipeline.

The role requires 5+ years in branding/marketing, strong communication, and proficiency with Salesforce, Netsuite, and Microsoft Office.

Qualifications

• 5+ years of experience managing branding, advertising or marketing projects.
• Experience in advertising, brand management or related roles with a track record of brand campaigns.
• Excellent communication and interpersonal skills for cross-team collaboration.
• Analytical mindset to interpret data and drive decisions.
• Strong project management with ability to juggle multiple initiatives.

Responsibilities

• Manage Brand Campaigns and Brand Identity projects across channels (digital, print, OOH, social, audio).
• Develop campaign briefs and ensure timely, on-brand execution with internal teams or agencies.
• Track progress against KPIs and escalate bottlenecks across multiple projects.
• Collaborate with product marketing and customer community leads for data-driven campaigns.
• Maintain regular status updates and cross-functional alignment on brand initiatives.

Skills

Brand management

Campaign management

Cross-functional collaboration

Brand naming & identity

Budget tracking

Salesforce

Netsuite

Microsoft Office

Tools

Salesforce

Netsuite

Microsoft Office

Job description

Barracuda is seeking a Brand Program Specialist to lead brand campaigns, identity projects, and cross-functional initiatives across the organization. You will shape brand messaging, manage timelines, and collaborate with product marketing, sales, and external partners to drive awareness and pipeline.

The role requires 5+ years in branding/marketing, strong communication, and proficiency with Salesforce, Netsuite, and Microsoft Office.