Brand Campaign & Education Lead

Barracuda; Pennsylvania; On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Equity options

Career growth opportunities

Health benefits

401(k) retirement plan

Flexible time off

Volunteer opportunities

Job summary

Barracuda is seeking a Brand Program Specialist to drive brand campaigns, identity, and architecture across global teams. You will coordinate campaigns, naming, and education efforts to strengthen brand consistency.

The role requires 5+ years in branding or marketing project management, strong communication, analytical mindset, and proven cross-functional collaboration with product marketing, sales, and communications.

Qualifications

• 5+ years of branding/marketing project experience.
• Experience in advertising or brand management with proven campaigns.
• Excellent communication and collaboration across teams.
• Analytical mindset to interpret data and drive decisions.
• Strong project management with multitasking and attention to detail.
• Creative thinking and problem-solving abilities.
• Proficiency in Salesforce, Netsuite and Microsoft Office.

Responsibilities

• Manage brand campaigns and brand identity projects across channels.
• Plan briefs and coordinate creative requirements.
• Report on KPIs, flag challenges, escalate issues when needed.
• Collaborate with cross-functional teams to integrate brand across the organization.
• Support budget and vendor processes for brand initiatives.

Skills

Brand management

Advertising campaigns

Marketing project management

Communication

Analytics

Cross-functional collaboration

Time management

Creative thinking

Tools

Salesforce

Netsuite

Microsoft Office

Job description

Barracuda is seeking a Brand Program Specialist to drive brand campaigns, identity, and architecture across global teams. You will coordinate campaigns, naming, and education efforts to strengthen brand consistency.

The role requires 5+ years in branding or marketing project management, strong communication, analytical mindset, and proven cross-functional collaboration with product marketing, sales, and communications.