Brand Campaigns & Identity Lead

Barracuda; Alpharetta (GA); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Equity

Career growth

Health benefits

Retirement plan

Flexible time off

Paid time off

Volunteer opportunities

Job summary

Barracuda is seeking a Brand Program Specialist to drive brand initiatives that differentiate our brand and grow awareness, consideration and pipeline globally. You will manage brand campaigns, education, and branding across product marketing, sales, and coms teams.

You will collaborate with cross-functional partners to ensure brand consistency, analyze competitive landscape, and source data for campaigns. The role involves vendor management and budget oversight while aligning with Barracuda's

Qualifications

• 5+ years of branding, advertising or marketing project experience.
• Proven ability to develop and implement brand campaigns and identity.
• Excellent communication and collaboration across teams.
• Analytical mindset to drive data-informed decisions.
• Strong project management with attention to detail.

Responsibilities

• Brand Campaign and Brand Identity Project Management.
• Report on progress towards KPIs and manage bottlenecks.
• Coordinate with cross-functional teams to integrate brand identity.
• Conduct competitive analysis to inform strategy.
• Manage vendor paperwork and budgets for brand initiatives.
• Collaborate on weekly performance reporting with marketing ops.
• Ensure brand compliance in all communications.

Skills

Brand management

Campaign management

Communication

Analytical mindset

Creative thinking

Adaptability

Tools

Salesforce

Netsuite

Microsoft Office

Job description

Barracuda is seeking a Brand Program Specialist to drive brand initiatives that differentiate our brand and grow awareness, consideration and pipeline globally. You will manage brand campaigns, education, and branding across product marketing, sales, and coms teams.

You will collaborate with cross-functional partners to ensure brand consistency, analyze competitive landscape, and source data for campaigns. The role involves vendor management and budget oversight while aligning with Barracuda's