Brand Campaign Lead (Remote) - Equity & Growth

Barracuda Networks, Inc.; Indianapolis (IN); On-site; USD 65,000 - 100,000; Full time

Benefits offered by this job

Equity options

Career growth

Health benefits

Retirement plan

Flexible time off

Job summary

Barracuda Networks, Inc. is seeking a Brand Program Specialist to drive brand initiatives that differentiate our brand and boost awareness, consideration, and pipeline generation.

You will manage brand campaigns, identity projects, product/feature naming, and brand architecture across global teams. You will collaborate with product marketing, channels, and sales to ensure consistent brand application, educate employees on brand evolution, and track performance against KPIs.

Qualifications

• 3+ years of branding/advertising/marketing project experience.
• Proven ability to develop and implement brand campaigns.
• Excellent written and verbal communication.
• Analytical mindset to interpret metrics.
• Strong multi-project management and attention to detail.
• Creative thinker capable of solving problems.

Responsibilities

• Manage brand campaigns and identity projects across channels.
• Develop campaign briefs and ensure timely asset delivery.
• Report KPIs and escalate challenges across projects.
• Coordinate with cross-functional teams for resource planning.
• Maintain campaign timelines and stakeholder updates.
• Ensure brand compliance and alignment with product marketing.

Skills

Brand management

Advertising experience

Project management

Communication skills

Analytics

Creative thinking

Adaptability

Tools

Salesforce

Netsuite

Microsoft Office

Job description

Barracuda Networks, Inc. is seeking a Brand Program Specialist to drive brand initiatives that differentiate our brand and boost awareness, consideration, and pipeline generation.

You will manage brand campaigns, identity projects, product/feature naming, and brand architecture across global teams. You will collaborate with product marketing, channels, and sales to ensure consistent brand application, educate employees on brand evolution, and track performance against KPIs.