Brand Campaign Architect — Growth, Identity & Equity Options

Barracuda; Kentucky; On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Equity in options

Career-growth opportunities

Health benefits

Retirement plan with employer match

Flexible Time Off and Paid Time Off

Volunteer opportunities

Job summary

Barracuda is seeking a Brand Program Specialist to drive brand initiatives, campaigns, identity and architecture globally. You will partner with product marketing, sales and customer community leads to source data for campaigns and ensure alignment across teams.

This role emphasizes brand consistency, education, KPI reporting and budget oversight, requiring strong communication, 5+ years in branding/marketing, and proficiency with Salesforce, Netsuite and MS Office.

Qualifications

• 5+ years of experience managing branding, advertising or marketing projects.
• Experience in advertising, brand management or related roles, with a track record of brand identity initiatives and brand campaigns.
• Excellent communication and interpersonal skills, with the ability to collaborate across teams.
• Analytical mindset with the ability to interpret data to drive decisions.
• Strong project management skills with multitasking and attention to detail.
• Creative thinking and problem-solving abilities.
• Flexible and able to adapt to change.
• Proficiency in Salesforce, Netsuite and Microsoft Office.

Responsibilities

• Lead brand campaigns and brand identity projects across channels (digital, print, OOH, social, audio).
• Coordinate briefs, assets and timelines with internal teams and agencies; report KPI progress and escalate blockers.
• Drive brand education and ensure consistent brand application across the organization.
• Conduct competitive analysis to inform strategy and differentiation.
• Collaborate with customer/partner leads for brand campaign data and naming feedback.
• Manage budgets, vendor paperwork and expenditure visibility.
• Support performance tracking with weekly campaign reporting.
• Ensure brand compliance across all communications and initiatives.

Skills

Brand management

Communication

Project management

Data analysis

Creative thinking

Adaptability

Tools

Salesforce

Netsuite

Microsoft Office

Job description

Barracuda is seeking a Brand Program Specialist to drive brand initiatives, campaigns, identity and architecture globally. You will partner with product marketing, sales and customer community leads to source data for campaigns and ensure alignment across teams.

This role emphasizes brand consistency, education, KPI reporting and budget oversight, requiring strong communication, 5+ years in branding/marketing, and proficiency with Salesforce, Netsuite and MS Office.