Brand Program Manager - Campaigns & Identity

Barracuda; Ann Arbor (MI); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Equity options

Career growth opportunities

Quality health benefits

Retirement plan with employer match

Flexible time off

Volunteer opportunities

Job summary

Barracuda Networks is seeking a Brand Program Specialist to drive brand campaigns, identity initiatives, and cross-functional branding efforts worldwide. You will manage campaigns across digital, print, social, and other channels, coordinating briefs and assets with internal teams and agencies.

Ideal candidates have 5+ years in branding or marketing projects, strong communication, and solid project management.

Qualifications

• 5+ years of experience managing branding, advertising or marketing projects.
• Experience developing and implementing brand identity initiatives and campaigns.
• Excellent communication and interpersonal skills across teams.
• Analytical mindset to drive data-based decisions.
• Strong project management with ability to multi-task.

Responsibilities

• Lead brand campaigns and brand identity projects across channels.
• Coordinate campaign briefs and ensure on-time delivery with internal/agency teams.
• Track KPIs, report progress, escalate bottlenecks and manage resources.
• Collaborate with product marketing and customer community leads for data sourcing.
• Maintain brand consistency across the organization and ensure legal compliance.

Skills

Brand management

Project management

Communication

Analytical thinking

Adaptability

Tools

Salesforce

Netsuite

Microsoft Office

Job description

Barracuda Networks is seeking a Brand Program Specialist to drive brand campaigns, identity initiatives, and cross-functional branding efforts worldwide. You will manage campaigns across digital, print, social, and other channels, coordinating briefs and assets with internal teams and agencies.

Ideal candidates have 5+ years in branding or marketing projects, strong communication, and solid project management.