Global B2B Marketing Leader — Campaigns & Brand Growth

TMEIC; Roanoke (VA); On-site; USD 140,000 - 165,000; Full time

Job summary

TMEIC in Roanoke, Virginia, seeks a Marketing Communications leader to develop and manage the full program for assigned business units, driving brand awareness and customer engagement. You will create integrated campaigns, coordinate content, and ensure consistent messaging across internal and external channels.

The role includes budget planning, performance tracking, translation management, press outreach, and mentoring colleagues to promote marketing excellence.

Qualifications

• Bachelor’s degree in Business Studies, Marketing, Communications or related field.
• 10 years’ experience in marketing and marketing communications in a global B2B market.
• Demonstrated experience delivering effective integrated marketing communications campaigns.
• Demonstrated successful product marketing and brand management experience.
• Demonstrated successful working relationships with clients, suppliers, and other internal and external contact.
• Demonstrated successful and positive personal leadership, interpersonal, organizational, administrative, and communication skills.
• Proficiency in Microsoft Excel, Word, PowerPoint, Adobe Creative Cloud apps.
• Availability to travel, domestically up to ~15% and internationally up to ~5%.

Responsibilities

• Develop and execute integrated marketing communication strategies that support business objectives and strengthen brand awareness.
• Create and deliver effective marketing campaigns, content, communications, and promotional activities.
• Develop and recommend creative ideas related to Company branding activities and execute.
• Track, evaluate, and report marketing performance against objectives and targets on a quarterly basis.
• Advise parent and group companies to ensure alignment with branding objectives.
• Collaborate with the Digital Marketing Specialist to ensure a strategic web presence across global sites.
• Prepare press releases for industry trade publications for assigned business unit.
• Promote a culture of marketing excellence through coaching and mentoring peers.

Skills

Integrated marketing communications

Leadership

Interpersonal skills

Communication skills

Project management

Education

Bachelor's degree in Marketing

Tools

Microsoft Excel

Microsoft Word

PowerPoint

Adobe Creative Cloud

Oracle Eloqua Marketing Automation

Oracle Projects

Job description

TMEIC in Roanoke, Virginia, seeks a Marketing Communications leader to develop and manage the full program for assigned business units, driving brand awareness and customer engagement. You will create integrated campaigns, coordinate content, and ensure consistent messaging across internal and external channels.

The role includes budget planning, performance tracking, translation management, press outreach, and mentoring colleagues to promote marketing excellence.