Global Audience Growth & Content Strategy Lead

Advance Magazine Publishers Inc. HQ; World Trade Center (NY); Hybrid; USD 185,000 - 230,000; Full time

Job summary

Condé Nast's WIRED brand in New York seeks an experienced newsroom leader to drive audience development, content strategy, and subscriber growth across global editions. You will oversee the WIRED app, analytics, social, newsletters, and cross-functional teams to optimize engagement and revenue opportunities.

The role requires digital newsroom leadership, deep experience in SEO, social platforms, and analytics, and the ability to translate audience insights into editorial decisions and business

Qualifications

• Extensive experience in fast-paced digital news publishing.
• Experience driving subscriptions, commerce, and sponsored editorial revenue.
• Proven ability to create and optimize content for SEO, social platforms and newsletters.
• Proficient with publishing analytics tools and data-driven decisions.

Responsibilities

• Lead audience development and social promotion in a fast-paced digital newsroom.
• Drive subscriber growth and convert engaged readers into paying subscribers.
• Develop subscriber-focused editorial experiences and premium benefits.
• Oversee newsletters, apps, podcasts, and owned platforms for audience growth.
• Partner with analytics to identify opportunities and provide actionable feedback.

Skills

Audience development

Editorial leadership

SEO & content strategy

Analytics & measurement

Stakeholder management

Newsroom experience

Social media strategy

Fast-paced publishing

Tools

SocialFlow

CrowdTangle

Facebook Insights

Parse.ly

Google Analytics

Job description

Condé Nast's WIRED brand in New York seeks an experienced newsroom leader to drive audience development, content strategy, and subscriber growth across global editions. You will oversee the WIRED app, analytics, social, newsletters, and cross-functional teams to optimize engagement and revenue opportunities.

The role requires digital newsroom leadership, deep experience in SEO, social platforms, and analytics, and the ability to translate audience insights into editorial decisions and business