Global Audience Growth Director

Advance Magazine Publishers Inc.; World Trade Center (NY); Hybrid; USD 145,000 - 165,000; Full time

Job summary

Condé Nast's GQ in New York seeks a Director of Global Audience Strategy to guide global editorial and revenue teams. This role leads audience growth across platforms, builds playbooks, and aligns content strategy with subscriptions and brand extensions.

The ideal candidate will have 8+ years in digital media, strong executive presence, and a track record of cross-border audience initiatives. The position reports to the Global Director of Content Strategy and offers a front-row seat to strategic

Qualifications

• 8+ years of leadership in digital media, publishing, or entertainment.
• Global multi-market experience with cross-cultural adaptability.
• Executive communication skills for senior editorial and commercial stakeholders.
• Direct business model expertise for subscriptions and advertising.
• Video and audio platform mastery and audience-retention focus.
• Advanced analytics capability with GA, Parse.ly, Adobe Analytics, or Snowplow.
• Proficiency in Excel, Snowplow, and SQL queries.

Responsibilities

• Serve as primary audience strategist to GQ’s global editor-in-chief, directors, and executive leadership.
• Deliver executive briefings, revenue models, and strategic recommendations to inform content investment and brand extensions.
• Architect and oversee US experiments to test audience growth and monetization with scalable playbooks.
• Implement unified analytics reporting to model revenue/traffic and deliver insights to editorial and video leadership.
• Collaborate with international market leads to address audience shifts and deploy best practices.
• Address global reporting challenges with local leadership, proposing growth opportunities.
• Present high-level audience strategies for O+O, newsletters, social, video/audio, referrals.
• Provide guidance to editorial/social/video leadership, including trainings; future-proof audience reach.
• Identify opportunities for audience engagement aligned with editorial vision.
• Drive macro audience growth across YouTube, series, podcasts, and audio formats.
• Maintain global best practices for audience growth across SEO, social, newsletters, audio/video; present updates.
• Future-proof brand against changing algorithms and distribution environments.
• Shift focus to long-term retention and D2C touchpoints like email and messaging.
• Lead global audience strategy to grow direct paying subscribers and members.
• Collaborate with Marketing and Product to optimize paywalls and retention.

Skills

Strategic media leadership

Global experience

Executive communication

Business model knowledge

Video & audio platforms

Analytics skills

SQL & analytics tools

Tools

Excel

Snowplow

SQL

Job description

Condé Nast's GQ in New York seeks a Director of Global Audience Strategy to guide global editorial and revenue teams. This role leads audience growth across platforms, builds playbooks, and aligns content strategy with subscriptions and brand extensions.

The ideal candidate will have 8+ years in digital media, strong executive presence, and a track record of cross-border audience initiatives. The position reports to the Global Director of Content Strategy and offers a front-row seat to strategic