Associate Manager, Social Media - WIRED

Advance Magazine Publishers Inc.; World Trade Center (NY); Hybrid; USD 60,000 - 80,000; Full time

Benefits offered by this job

Discretionary bonus

Benefits package

Job summary

WIRED seeks an Associate Manager of Social Media to join the Audience Development team in New York. You will translate breaking news and enterprise reporting into platform-native storytelling, driving engagement, social referrals, and reach across Instagram, TikTok, Facebook, X, and Bluesky.

You’ll collaborate with editors and reporters to roll out major packages and test new content formats, including social video and text-forward posts, ensuring alignment with WIRED’s voice.

Qualifications

• 2+ years of experience managing social media for a brand, newsroom, or publisher.
• Strong writing and ability to adapt voice by platform.
• Understanding of social media trends and how to translate them into engaging content.
• Experience using social analytics to guide strategy and experimentation.
• Familiarity with WIRED’s journalism, audience, and voice.

Responsibilities

• Write, schedule, and optimize daily posts across platforms (Instagram, TikTok, Facebook, X, Bluesky).
• Write social video scripts and coordinate with journalists for in-office/on-location shoots.
• Craft platform-specific social copy from WIRED articles (Threads, carousels, etc.).
• Partner with editors and reporters to roll out major packages, scoops, and breaking news on social.
• Create assets for each platform, including images, short-form video, and text-forward formats.
• Ensure posts are optimized for performance and tracked/analyzed/reported.
• Brainstorm new content ideas and test rollout strategies with the Audience Development team.
• Monitor social conversations and identify timely, reactive content opportunities.
• Refine social headlines, framing, and descriptions with the social team and editors.

Skills

Social media management

Editorial judgment

Writing and storytelling

Platform adaptation

Analytics interpretation

Newsroom collaboration

Tools

Social publishing tools

Scheduling tools

Analytics tools

Job description

WIRED is where a better future is imagined. For three decades, we have been the indispensable guide to a world in constant transformation. We cover humanity’s biggest challenges, from climate change to global security, from pandemic preparedness to the future of democracy, and tell stories of the people trying to solve these challenges and the role science and technology can play—for good or ill. WIRED reaches more than 30 million people each month through WIRED.com, our digital edition, the magazine, social media, and live events.

Job Description Location: New York, NY

WIRED is seeking a creative, news-obsessed Associate Manager of Social Media to join our Audience Development team. This role will work closely with WIRED’s editorial staff to shape how our journalism shows up across social platforms—translating breaking news, enterprise reporting, and cultural coverage into engaging, platform-native storytelling. The Associate Manager will help grow WIRED’s loyal audience by increasing engagement, social referrals, and overall reach across platforms. This is a highly collaborative role for someone who understands both journalism and the fast-moving dynamics of social media. This role is based in our New York office.

What You’ll Do

• Write, schedule, and optimize daily posts across multiple platforms, including Instagram, TikTok, Facebook, X, and Bluesky
• Write social video scripts and work with journalists to shoot videos in-office and, occasionally, on location.
• Craft clear, accurate, and compelling social copy that adapts WIRED articles into Threads, Instagram carousels, and other platform-specific formats
• Partner closely with editors and reporters to roll out major packages, scoops, and breaking news across social platforms
• Create and/or build creative assets tailored to each platform, including images, short-form video, and text-forward formats
• Ensure posts are optimized for performance and consistently tracked, analyzed, and reported on
• Brainstorm new content ideas and test rollout strategies in collaboration with the Audience Development team
• Monitor social conversations and identify opportunities for timely, reactive content that drives engagement
• Collaborate with the social team and editors to refine social headlines, framing, and descriptions

What We’re Looking For

• At least 2 years of experience managing social media for a brand, newsroom, or publisher
• Social video experience is a plus
• A deep interest in politics, technology, science, and culture
• Strong editorial judgment about where, when, and whether content should be shared across platforms, particularly in community-driven spaces like Reddit
• Excellent writing and communication skills, with the ability to adapt voice and tone by platform
• A strong understanding of social media trends and how to translate them into effective, on-brand content
• Experience optimizing social content for engagement and/or traffic, informed by performance data
• Comfort working with social analytics and using insights to guide strategy and experimentation
• Experience using social publishing, scheduling, and analytics tools
• Familiarity with WIRED’s journalism, audience, and voice
• Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment
• A sense of humor, curiosity, and flexibility in an ever-changing media landscape
• An entrepreneurial mindset balanced with operational rigor and follow-through

The expected base salary range for this position is from $60,000 - $80,000.

Salary offers are based on a wide range of factors including but not limited to relevant skills, training, experience, and education. In addition to salary and a generous employee benefits package, successful candidates may also be eligible to receive discretionary bonus compensation. This is a guild position.

Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.

Condé Nast is a global media company home to iconic brands including Vogue, GQ, AD, Condé Nast Traveler, Vanity Fair, Wired, The New Yorker, Glamour, Allure, Bon Appétit and many more. Headquartered in New York and London, the company produces award-winning journalism, content and entertainment for every platform today and operates in 32 markets worldwide including China, France, Germany, India, Italy, Japan, Mexico, Spain, the U.K. and U.S., and Taiwan. At Condé Nast we value diversity of background, views and cultures. We celebrate people for their personal qualities, their skills and contributions. And we recognize the power our brands have to influence and shape culture, catalyze action and help make our world a better place for all. For more information, please visit condenast.com and follow @CondeNast and @CondeNastCareer for Twitter and @condenastcareers for Instagram.