Global Head of Audience Growth & Engagement

Advance Magazine Publishers Inc.; World Trade Center (NY); Hybrid; USD 185,000 - 188,000; Full time

Benefits offered by this job

Generous employee benefits package

Job summary

Condé Nast in New York seeks an Executive Director of Audience Development to lead growth and engagement across Vogue US, Vogue Runway, Vogue Business and Teen Vogue. You will set overarching audience strategy, collaborate with editorial, product and marketing, and translate insights into actionable growth plans.

You will guide newsletters, app, events and community initiatives, manage a high-impact testing strategy, and partner with global markets to expand reach while upholding editorial

Qualifications

• 10+ years of digital marketing or audience development experience with a major brand, publisher, digital advertising or marketing agency.
• Proven ability in growing a brand and audiences across multiple platforms.
• Experience working with an editorial team and editorial calendar, and an understanding of content strategy.

Responsibilities

• Set and lead the audience development strategy across Vogue US, Vogue Business, Vogue Runway & Teen Vogue.
• Partner with global audience teams and markets to align strategies and identify growth opportunities.
• Build strategies for growing direct relationships with Vogue's most engaged audiences across newsletters, the Vogue app, events, and other community initiatives.
• Direct Vogue’s annual audience forecasting and goal-setting process in partnership with analytics and executive leadership.
• Establish the audience priorities and growth channels, serving as a senior authority for audience growth and engagement.
• Provide strategic leadership on audience growth and engagement across all major channels including search, social, newsletters and emerging platforms.
• Partner with senior editorial leadership to shape content and distribution strategy and prioritize capabilities, investments and initiatives.

Skills

Digital marketing

Audience development

Editorial collaboration

Analytical thinking

Tools

Listen First

Sailthru

Parsley

Snowplow

Databricks

Dash Social

Job description

Condé Nast in New York seeks an Executive Director of Audience Development to lead growth and engagement across Vogue US, Vogue Runway, Vogue Business and Teen Vogue. You will set overarching audience strategy, collaborate with editorial, product and marketing, and translate insights into actionable growth plans.

You will guide newsletters, app, events and community initiatives, manage a high-impact testing strategy, and partner with global markets to expand reach while upholding editorial