Global Asset Management Marketing Lead - Hybrid

ABB E-mobility B.V.; Charlotte (NC); Hybrid; USD 100,000 - 140,000; Full time

Job summary

ABB E-mobility is seeking a Global Product Marketing Manager for Asset Management in Charlotte. You will own positioning, GTM and enablement for the Asset Management portfolio, working with Sales, Service and Product to shape how the offer is understood, sold and renewed.

You will build the GTM strategy for attach, renewal and installed-base growth, and equip teams with discovery guides, value tools and renewal playbooks. This role requires travel and strong cross-functional collaboration.

Qualifications

• 6+ years of B2B product marketing in services, recurring-revenue software, industrial aftermarket or connected equipment.
• Experience marketing service contracts, SLAs or subscriptions sold alongside hardware.
• Hands-on claims governance experience.
• Track record of enablement that sales teams actually use across key stakeholders.

Responsibilities

• Own Asset Management positioning, value propositions, and messaging aligned with hardware and software portfolio.
• Build the go-to-market strategy for attach, renewal, and installed-base growth with Sales, Service and Product.
• Equip sellers, service teams, and partners with discovery guides, value tools, talk tracks and renewal playbooks.
• Ensure enablement is actively used and not stored in a shared folder.
• Govern claims so uptime and response-time promises match contract commitments.
• Build customer proof from fleet data showing service value in measurable outcomes.
• Feed win/loss and competitive insights back into the offer to strengthen it.

Skills

B2B product marketing

Service contracts marketing

SLAs marketing

Sales enablement

Travel willingness 15-20%

Job description

ABB E-mobility is seeking a Global Product Marketing Manager for Asset Management in Charlotte. You will own positioning, GTM and enablement for the Asset Management portfolio, working with Sales, Service and Product to shape how the offer is understood, sold and renewed.

You will build the GTM strategy for attach, renewal and installed-base growth, and equip teams with discovery guides, value tools and renewal playbooks. This role requires travel and strong cross-functional collaboration.