Asset Management Product Marketing Lead

ABB E-mobility; Charlotte (NC); In loco; USD 120.000 - 160.000; Tempo pieno

Descrizione del lavoro

ABB E-mobility is seeking a senior B2B product marketer to own Asset Management positioning, messaging and go-to-market for our service portfolio. You will partner with Sales, Service and Product to articulate value, drive attach and renewal, and equip teams with tools they actually use in conversations.

You should bring 6+ years of B2B product marketing in services or recurring software, experience marketing service contracts and SLAs, and a practical mindset to govern claims and generate

Competenze

• 6+ years of B2B product marketing in services, recurring-revenue software, industrial aftermarket or connected equipment
• Experience marketing service contracts, SLAs or subscriptions sold alongside hardware
• Hands-on claims governance experience
• Track record of enablement that sales teams actually use, built cross-functionally across key stakeholders
• EV charging or energy infrastructure experience is a plus, not a requirement
• Willingness to travel approximately 15 to 20% of the time
• Outcome-focused: you connect a capability to an outcome the customer measures
• Collaborative: you work across Sales, Service and Product and bring people with you
• Precise: you know a strong claim is only strong if the contract backs it up
• Practical: you build tools people use in real customer conversations

Mansioni

• Own Asset Management positioning, value propositions and messaging, and tie them into our wider hardware and software portfolio story
• Build the go-to-market strategy for attach, renewal and installed-base growth together with Sales, Service and Product
• Equip sellers, service teams and partners with discovery guides, value tools, talk tracks and renewal playbooks
• Make sure enablement is something teams actually use, not something that sits in a shared folder
• Govern claims so that every uptime and response-time promise matches what the contract commits to
• Build customer proof from real fleet data that shows the value of our services in terms customers recognize
• Feed win/loss and competitive insight back into the offer so it keeps getting stronger

Conoscenze

B2B marketing

Service contracts

SLAs/subscriptions

Claims governance

Sales enablement

Travel willingness

Outcome-focused

Collaborative

Precise

Practical tools

Descrizione del lavoro

ABB E-mobility is seeking a senior B2B product marketer to own Asset Management positioning, messaging and go-to-market for our service portfolio. You will partner with Sales, Service and Product to articulate value, drive attach and renewal, and equip teams with tools they actually use in conversations.

You should bring 6+ years of B2B product marketing in services or recurring software, experience marketing service contracts and SLAs, and a practical mindset to govern claims and generate