Product Marketing Manager - GTM, Messaging & Enablement

S&P Global Mobility; Michigan; On-site; USD 120,000 - 150,000; Full time

Job summary

S&P Global Mobility is seeking a seasoned product marketer to craft compelling positioning and messaging for automotive audiences. You will lead GTM planning for new launches and feature updates, aligning product, commercial, and marketing teams to maximize impact.

You will collaborate with campaigns and demand gen to fuel awareness, engagement, and pipeline growth, while guiding cross-functional initiatives from concept to execution and delivering sales tools and launch assets.

Qualifications

• 4+ years of B2B product marketing experience in enterprise software, SaaS, analytics, data, or automotive industries.

Responsibilities

• Develop and refine product positioning and messaging grounded in customer insights and market trends for automotive retailers, agencies and OEMs.

Skills

B2B product marketing

Messaging strategy

Go-to-market launches

Enterprise buyers

Communication skills

Sales enablement

Strategic thinking & PM

Cross-functional leadership

Analytical mindset

Automotive / mobility data

Confluence / Dragonboat / Airtable

Tools

Confluence

Dragonboat

Airtable

Job description

S&P Global Mobility is seeking a seasoned product marketer to craft compelling positioning and messaging for automotive audiences. You will lead GTM planning for new launches and feature updates, aligning product, commercial, and marketing teams to maximize impact.

You will collaborate with campaigns and demand gen to fuel awareness, engagement, and pipeline growth, while guiding cross-functional initiatives from concept to execution and delivering sales tools and launch assets.