Global Product Marketing Manager, Asset Management

ABB E-mobility B.V.; Charlotte (NC); Hybrid; USD 100,000 - 140,000; Full time

Job summary

ABB E-mobility is seeking a Global Product Marketing Manager for Asset Management in Charlotte. You will own positioning, GTM and enablement for the Asset Management portfolio, working with Sales, Service and Product to shape how the offer is understood, sold and renewed.

You will build the GTM strategy for attach, renewal and installed-base growth, and equip teams with discovery guides, value tools and renewal playbooks. This role requires travel and strong cross-functional collaboration.

Qualifications

• 6+ years of B2B product marketing in services, recurring-revenue software, industrial aftermarket or connected equipment.
• Experience marketing service contracts, SLAs or subscriptions sold alongside hardware.
• Hands-on claims governance experience.
• Track record of enablement that sales teams actually use across key stakeholders.

Responsibilities

• Own Asset Management positioning, value propositions, and messaging aligned with hardware and software portfolio.
• Build the go-to-market strategy for attach, renewal, and installed-base growth with Sales, Service and Product.
• Equip sellers, service teams, and partners with discovery guides, value tools, talk tracks and renewal playbooks.
• Ensure enablement is actively used and not stored in a shared folder.
• Govern claims so uptime and response-time promises match contract commitments.
• Build customer proof from fleet data showing service value in measurable outcomes.
• Feed win/loss and competitive insights back into the offer to strengthen it.

Skills

B2B product marketing

Service contracts marketing

SLAs marketing

Sales enablement

Travel willingness 15-20%

Job description

Global Product Marketing Manager, Asset Management Job Description Global Product Marketing Manager, Asset Management Job Location: Charlotte Division: Go To Market Platforms Work Model: Hybrid Full-Time/Part-Time: Full Time Contract Type: Permanent Job Req ID: 1814

Global Product Marketing Manager, Asset Management
Charging networks are now critical infrastructure. The customers who own them are buying uptime, fast recovery and predictable lifetime cost, not just hardware. Asset Management is how we deliver that, and we're looking for someone to make that value impossible to overlook.

Our Asset Management offer is established and the installed base is large. It covers service plans, SLA-backed uptime guarantees, remote monitoring and diagnostics, fleet analytics and lifecycle services. What it needs now is a product marketer who makes customers and sellers see exactly what it's worth.

We're not looking for someone to produce brochures. We're looking for someone who connects what our service does to the outcomes customers actually measure, and who builds tools our sales teams reach for in every conversation.

If you know how to market the value behind a service contract, we'd like to hear from you.

What you will do:

You'll own positioning, go-to-market and enablement for our Asset Management portfolio. Working closely with Sales, Service and Product, you'll shape how the offer is understood, sold and renewed, and make sure every promise we make is one the contract keeps.

More specifically:

• Own Asset Management positioning, value propositions and messaging, and tie them into our wider hardware and software portfolio story
• Build the go-to-market strategy for attach, renewal and installed-base growth together with Sales, Service and Product
• Equip sellers, service teams and partners with discovery guides, value tools, talk tracks and renewal playbooks
• Make sure enablement is something teams actually use, not something that sits in a shared folder
• Govern claims so that every uptime and response-time promise matches what the contract commits to
• Build customer proof from real fleet data that shows the value of our services in terms customers recognize
• Feed win/loss and competitive insight back into the offer so it keeps getting stronger

What you will bring:

You're a B2B product marketer who knows that selling a service is different from selling a box. You can explain why an uptime guarantee matters to a customer's business, you build things together with the people who will use them, and you take accuracy as seriously as storytelling.

More specifically, we are looking for a professional who brings:

• 6+ years of B2B product marketing in services, recurring-revenue software, industrial aftermarket or connected equipment
• Experience marketing service contracts, SLAs or subscriptions sold alongside hardware
• Hands-on claims governance experience
• A track record of enablement that sales teams actually use, built cross-functionally across key stakeholders
• EV charging or energy infrastructure experience is a plus, not a requirement
• Willingness to travel approximately 15 to 20% of the time
• Outcome-focused: you connect a capability to an outcome the customer measures
• Collaborative: you work across Sales, Service and Product and bring people with you
• Precise: you know a strong claim is only strong if the contract backs it up
• Practical: you build tools people use in real customer conversations

What we can offer:

Work with the best specialists in their field, in a diverse environment with unparalleled global reach. Feel inspired by our strong strategy, our laser focus on the market and the leading portfolio in the EV charging world. See our latest product here: OM X-Series | ABB E-mobility

We expect you to take strong ownership and accountability for the scope you work on, enabling you to contribute and make a real difference as part of the transformation to a future of sustainable and efficient mobility.

Our individual differences make us successful. Diversity, inclusion and equal opportunities are at the core of what we do. We celebrate different experiences and perspectives, and we aim to empower everyone in the creation of sustainable solutions for people all over the world.

This is a unique opportunity to make a difference in a rapidly growing sector. If you're ready to take on exciting challenges and shape the future of E-mobility.

Equal Employment Opportunity and Affiant Action at ABB ABB is an Equal Employment Opportunity (EEO) and Affiant Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, creed, color, ancestry, religion, sex, national origin, citizen status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veteran status. For more information regarding your (EEO) rights as an applicant, please visit the following websites: https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf As an Equal Employment Opportunity and Affiant Action Employer, applicants may request to review the Affiant Action Plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762. Protected veterans and qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to [e-mail]. Resumes and applications will not be accepted in this manner.

ABB

ABB E-mobility is a world leader in EV charging technology and a partner of choice for the world’s biggest electric vehicle OEMs and nationwide EV charging network operators. With a strong R&D pipeline, our robust product portfolio of innovative holistic solutions – from grid to charge point and domestic installations to large fleet depots – means we are actively enabling the future of e-mobility, not just predicting it.