Enterprise ABX Strategy Lead
Ignitium: ABX Orchestration
14 days+
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Job summary
Qualifications
- 5+ years of digital marketing experience.
- BA/BS or equivalent work experience, MBA is a plus.
- Experience in a managerial role.
- Sales/Consulting experience.
- Account-Based Marketing: Demandbase, 6sense
Responsibilities
- Onboard clients and develop timelines and scope documents.
- Lead execution of multi-channel campaigns across paid search, programmatic display, LinkedIn, Facebook, CRM, and ABM.
- Present ABX framework and educate customers on best practices.
- Forecast client revenue growth and manage renewals.
- Lead QBRs and executive readouts with senior stakeholders.
- Collaborate with internal teams and partner with sales enablement.
Skills
Strong leadership qualities
Analytical mindset
Deadline and detail-oriented
Digital marketing experience
Education
BA/BS or equivalent
MBA (plus)
Tools
Adwords
Google Analytics
LinkedIn Ads
Facebook Ads
Demandbase
6sense
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